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WBC installs new position to improve technical support for recently signed distribution agreement with IBM Microelectronics

WBC, the Contributor., an Avnet Company, named Giuseppe Amato as its new Technical Marketing Manager for IBM Microelectronics. He operates out of the WBC office in Milan, responsible for the whole of Europe and reports directly to Stephane Rosa, Technical Director of WBC.

In his new position, Giuseppe Amato will be responsible for technical support of IBM products for
WBC's FAE and Sales team, for the technical strategy and line business development to increase efficiency for the many end-customers who are interested in IBM's solutions.

Giuseppe Amato, 36, highly qualifies for his new position with a strong semiconductor background and the extensive experience in R&D he acquired during his prior positions within Olivetti and Motorola. From 2000 Amato held the position as Senior Program Manager in the System Competence Centre Automotive at Infineon.

"I am extremely pleased to have Giuseppe on board. He combines deep technical knowledge with extensive market segment know how, that's exactly what we need to help IBM introducing its products rapidly throughout Europe", said Stephane Rosa.

About WBC

Founded in 1998, WBC -'The Contributor.', is an Avnet Company. The 'Contributor.' concept - CONsultant and disTRIBUTOR - is based upon the idea of supporting the customer not just in the component sourcing phase but from the very early design stages. Since its inauguration, WBC continually strengthens its position in the European market for semiconductor distribution. The Munich-based Distributor is a separate specialist semiconductor distributor within Avnet Electronics Marketing EMEA and uses Avnet Logistics as its technical and logistical backbone.

WBC employs more than 25 field application engineers who are experienced in R&D and now work directly with customers on demanding projects. Currently, WBC operates 25 offices in 14 European countries and represents 13 semiconductor manufacturers.

More information can be found at

For further information please contact:

Tracey Farrant/Jonathan Batty
Brodeur WorldWide UK
Tel: +44 (0) 1753 790700

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