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Interactive systems integrator selected as creative and technical consultancy

London, UK, March 25, 2002 – Hutchison 3G UK Ltd ('Hutchison 3G'), has selected Rubus as its preferred partner to develop its core customer and reseller website, complimenting the launch of its third generation communications services later this year.

Rubus’ Business Interaction Design team will work with Hutchison to define tailored sets of functionality for customers and undertake user interface development. The team will also carry out technology evaluation, architectural design and integration services. Rubus will be responsible for designing and building the website that will allow customers to select, purchase and manage access to third-generation services online. The website will initially act as a communications platform upon which new interactive services will be developed over time.

“Our website will be a key interactive medium to create differentiation and a sustainable competitive edge. Understanding key differences in user behaviour between device and Web will help us build smart value-added services to answer our customer needs. Rubus was chosen because it demonstrated an understanding of our technical challenges and business goals.” said Lisa Gernon, strategy and marketing director of Hutchison 3G.

Steve Potts, head of business interaction design at Rubus added; “Hutchison 3G understands that different interactive channels should be used in an integrated way to offer better service and greater value to customers. Our complete approach to developing interactive solutions where business goals, design imperatives and technology choices are considered in parallel is ideally suited to helping Hutchison 3G achieve its vision.”

Michael Walton, CEO and founder at Rubus commented, “Hutchison 3G is an exciting, fast growing business that has a compelling vision for communications. This is a significant competitive win for Rubus, underlining our position as the UK's leading interactive systems integrator. Our fresh and energetic approach is an ideal fit with the culture and dynamism of Hutchison 3G and we very much look forward to developing our partnership over the coming years.”

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Notes to Editors

About Rubus

Rubus is an ‘Interactive Systems Integrator ’. It specialises in helping businesses use interactive technology to identify new opportunities for cost savings, revenue generation, wider market collaboration and improved business processes.

Rubus’ one-team approach integrates technology, creative and business skills in order to help clients at every stage of the project life-cycle, delivering the content management, collaboration and customer interaction solutions that create business success. Services include user interface design, open architecture system design, systems integration and ongoing application support.

Established in 1998, Rubus has helped companies such as Aon, Barclays, Blackwell, B&Q, Carlton, Cazenove, Confetti, Datamonitor, ITV Digital, Nomura, Penguin, SportBusiness, Thomas Cook, Waitrose and Waterstone’s to successfully use interactive technology to change the way they do business.

Today, with offices in London and Bracknell, Rubus is one of the UK’s most dynamic and respected interactive systems integrators. Ranked second by Forrester Research in its evaluation of UK multi-channel e-commerce integrators in 2001, Rubus specialises in solutions for Publishing, Retail Banking, Insurance and Retail markets. Partnerships include those with Artesia, ATG, BEA, Documentum, INTERSHOP, Microsoft, Oracle, Sun, Tridion and Verity.

Rubus can be reached on the Web at:

About Hutchison 3G

3G is a convergence of media, information and telephony which enables people to access information and entertainment services on the move. The 3G standard (agreed throughout Europe, Japan, China, and the rest of Asia) is formally known as UMTS (Universal Mobile Telecommunications System). It represents a global standard for third generation communication systems and is at the heart of the Hutchison 3G initiative.

Hutchison 3G UK Ltd. ("Hutchison 3G") holds licence 'A' (a third-generation licence), which was issued by the UK government in May 2000. This licence was for the largest block of spectrum auctioned in the UK, as it was set-aside for a new entrant to the market. The licence consists of 15MHz of paired spectrum, and 5MHz of unpaired spectrum.

Hutchison Whampoa Limited holds a 65 per cent stake in Hutchison 3G, the other major shareholders are NTT DoCoMo (20 per cent) KPN Mobile (15 per cent).

For further information on Hutchison 3G please visit or call Firefly on 020 7386 1595.


Donna Amato/Giles Peddy
The Weber Group Europe
020 7240 6189

Heather Wills
020 7909 1434

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