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LONDON, 26.03.02 - LINE Communications, Europe’s leading custom e-learning and communications expert, has developed one of the world’s first B2ME environments – what it believes is the future of enterprise-wide corporate learning and communication portals. The company has recently conducted a successful consultative project with a global financial services organisation to explore the possibilities for creating individual learning channels.

B2ME is concerned with the concept of providing all employees with an individual customised web site, providing access to every conceivable kind of content. The B2ME environment will allow each employee to access information on their own health, safety and the environment, corporate news, competitor information, current affairs, training and learning, along with diary, email, internal messaging and personal information like bank accounts and train timetables all from one screen.

Chairman of LINE, Ian Philion explains, ‘The point of B2ME is to solve the growing problem of information overload – more now in one day than they had in a month, twenty years ago. Today employees are blanket-bombed with information, all of which has different degrees of relevance and interest. They spend valuable time switching between different applications and channels in order to access it, only to find they didn’t need it in the first place.’

‘B2ME environments provide time efficiencies, performance improvements, and cost savings by enabling organisations to manage their knowledge, learning and communications more effectively and more efficiently. Individuals will also be able to tailor the information they receive to their specific needs.’

As part of the recent project, LINE has conducted extensive research with individuals to analyse their information and communication needs across a full range of jobs, countries and learning cultures in order to develop a prototype environment. The end result was an environment, bringing together material from a wide range of sources, including full multi-media, server-based documents and Internet content.

The solution used LINE’s extensive experience in developing functional and compelling learning solutions, blending a range of fat and thin media, data sources and technologies. As well as ensuring the cultural component was addressed for this multi-national audience.

A B2ME environment will help develop motivation and a shared culture within an organisation, increasing e-learning take-up, knowledge sharing and understanding, and as a result, efficiency and effectiveness. B2ME will also ensure that the workforce retains more information. With the development of new mobile technology, remote and mobile employees will also be able to access information at any time, in any place, and on any device (including Pocket PC and Palm).

Whilst the B2ME environment is still a prototype, LINE has proved that B2ME portals are a thing of the present, rather than the future. The project took around 4 weeks to research, conceptualise and develop. The speed at with a fully functioning global environment could be up and running is dependent on existing and planned IT infrastructure.

ENDS 26.03.02

For more information about LINE Communications, please contact Lyndon Johnson at Emmett & Smith on +44 (0) 20 7831 2999 or via email at:

Notes to editor.

About Line.

The Line Communications Group has been developing award winning training and learning content for delivery across a range of media since 1989. The company specialises in e-learning custom content design and development, and offers consultancy, implementation, and project management, helping businesses make sense of e-learning technology at every level.

Line works with many of the Europe’s senior blue-chip companies, including PricewaterhouseCoopers (PwC), British Telecom (BT), and the BBC to develop e-learning content and strategies. The company believes that in the knowledge economy an enterprise’s most valuable asset is its intellectual capital, and through building an effective e-learning strategy, together with content and technology, learning organisations can benefit from business efficiencies and competitive advantage.
Recent work with the BBC and First Media has won both IVCA and BIMA awards for LINE.

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