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Visitors, Benefactors, Conservators and Educators to Gain Unmatched Access to Collections, Exhibits, Educational Resources, Store and Programs Both Online and in the Museum

PARIS, (April 3, 2002) - Blue Martini Software, Inc. (NASDAQ: BLUE) today announced that the Louvre Museum, the world's largest and finest art museum, has selected the Blue Martini application suite to power the Louvre website,, as well as devices and kiosks in the museum. The Louvre plans to use the Blue Martini application suite to offer visitors, benefactors, conservators and educators personalised access to its collections, exhibits, educational resources, store and programs.

On its website, the Louvre Museum plans to deploy visually rich, personalised content, information and services, including newsletters, educational information, virtual tours, exhibit previews, search capability and interactive calendars in multiple languages. Based on the user's status (student, educator, visitor, benefactor, conservator), the Louvre will be able to configure and display targeted information, and users will also be able to personalise the content with information and news related to their favourite artists and works of art. New features and information will be added on a continuing basis.

"The Louvre's website has been popular since it was created in 1995, serving as much as 6 million visitors in the past year alone, including those who are regular visitors to our premises, those who travel only occasionally to Paris, and those who, for whatever reasons, cannot enter our doors," said Catherine Jaques, project manager, the Louvre. "With this expanded site a much deeper level of information about the Louvre will be available for the first time outside our walls concerning our collections, our educational mission, our programs and other services offerings. This comes with the great involvement of the French Ministry of Culture whose continuous efforts give free access to culture to the maximum number of people."

Visitors will be able to access detailed information about a piece of art, through kiosks and handheld devices, and they will be able to scan paintings that they like to receive custom newsletters about these pieces.

"The Louvre has always been at the forefront of providing the best cultural resources to its visitors, using the best technologies" said Fabrice Prugnaud, country manager for Blue Martini Software France. "With the Blue Martini application suite, all of the Louvre's constituents will receive unmatched access to personalised information and resources."

About the Louvre

The Louvre is the world's largest and finest art museum. Divided into 7 departments, the Louvre collections incorporate works dating from the birth of the great antique civilisations right up to the first half of the XIXth century, thereby confirming its encyclopaedic vocation. Founded in 1793 to bring art and art education to the French people, the Museum is located in the heart of Paris. Last year it was visited by 6 million people, including 65 percent overseas visitors.

About Blue Martini Software

Blue Martini Software provides enterprise applications for marketing and selling profitably across all channels, including websites, wireless devices, email and physical stores. Blue Martini applications lower costs and increase revenue by automating business-to-business and consumer processes such as content and catalogue management, marketing, sales, channel enablement and customer service. Blue Martini Software serves global leaders in retail, manufacturing and consumer goods. Blue Martini Software can be reached at +44 (0)1344 742 825 or

Note to editors: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners.

This news release regarding Blue Martini Software includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new applications or application enhancements by Blue Martini Software: customisation, deployment and/or operational delays or errors associated with Blue Martini Software's applications or those of third parties; and Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties;. Further details on these risks are set forth in Blue Martini Software's filings with the Securities and Exchange Commission ("SEC"), including its filing on Form 10-K for the year ended December 31, 2001. These filings are available on a website maintained by the SEC at These forward-looking statements are generally identified by words such as "expect," "anticipate," "will," "intend," "believe," "hope," "assume," "estimate," "plan," "should," "designed to" and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking statements.


Alastair Martin
Blue Martini Software

Vicki Entwistle/Natasha Grant
The Weber Group Europe
Tel: 020 7240 6189
Tel: 01344 747499

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