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London, 4th April 2002. Talisma, an international provider of CRM solutions announces its partnership with Cybernetics, one of the Nordic regions leading CRM specialised Value Added Resellers. Together they develop and implement strategic operation and business CRM solutions throughout Norway, Finland, Denmark and Sweden. The partnership has already produced successful results with joint implementations including Prevas,, Vattenfall and Stockholmsbörsen.

Martin Von Arronet, Marketing Manager at Cybernetics says, “The email market has grown rapidly and increasingly become an important part of Cybernetics’ market offering. Our customers needed a solution that would effectively help them manage incoming emails and enable them to interact and respond quickly to their customers. Our strategy is to meet the changing demands of our customers, and when we scouted the field for e-mail solutions, we found that Talisma had the best e-service solution on the market today, this combined with their comprehensive CRM offering is enabling us to deliver real solutions that address real business issues. ”

Talisma CRM Solutions enable comprehensive service, marketing, and sales capabilities throughout an organisation to help build profitable customer relationships. Providing a complete CRM solution across all channels including phone, fax, letter, web, email, PDA and SFA, Talisma facilitate effecting customer communication,
engaging all touch points and integrating interactions between departments. Personalised relevant responses can be formed ‘on the fly’ improving quality of customer interaction, encouraging loyalty and reducing churn.

John Brooks, European Technical Director at Talisma says, “Our partnership with Cybernetics is very successful, it works because we collaborate on all projects and have strong communication links…our Nordic profile has been significantly raised.”

Arronet added, “The partnership has enabled us to respond and strengthen our position– it puts us in the front line in the Nordic market because of the variety of modules we can now offer.”

About Cybernetics –

Cybernetics, formerly Memory Data, has worked with CRM in the Nordic countries since 1982 and became the first Pivotal partner outside of North America in 1997. Cybernetics now has customers in every Scandinavian country and maintains offices in Stockholm. Today there are 140 employees within the company and 50 consultants working with CRM implementations in our subsidiary Cybernetics Business Services. We have more than 25 active Relationship customers with between ten and 350 licenses.

About Talisma –

Talisma Corporation is a provider of interaction-centric CRM solutions for service, sales and marketing. Talisma’s proven philosophy of rapid software deployment and use-based evolution has helped hundreds of companies create long-lasting and profitable customer relationships and see early returns on their investment. Whether hosted or installed, modular Talisma ™ CRM products and services are easy to deploy, extend, integrate, and scale.

Headquartered in Seattle, Talisma has more than 525 employees with offices in India, Europe, Asia and 15 cities across the U.S. The company has a rapidly growing list of more than 400 customers including Real Networks (Nasdaq: RNWK), Exodus (Nasdaq:EXDS), Lowe’s Companies Inc. (NYSE: LOW), Air Products (NYSE: APD), MSNBC,, Google, Twinings, EMI, Mexicana Airlines, Tupperware and Talisma is privately held with investments from Oak Investment Partners, Madrona Venture Group, The Carlyle Group, SeaPoint Ventures and Cedar Grove Investments.

For further information, photographs or interview opportunities, please contact:

John Brooks
Technical Director,
0870 9041122


Sue Eyles or Rachel Argyle
BlueBird Associates Ltd
01491 842940

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