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London, 8th April, 2002. Research conducted by the Mobile Data Association (1) has revealed that the biggest barrier to implementing mobile data projects is insufficient knowledge, although over 50% stated that the technology improved efficiency and 35% felt that it improved customer service. To narrow this knowledge gap and to create a greater awareness of mobile data, the MDA will be hosting real time demonstrations, advice clinics and case study shows within the Wireless Technology Zone at networks telecom europe 2002.

"The research we conducted demonstrates that although end users recognise the obvious benefits of using mobile data, they are understandably reluctant to take it up with limited knowledge," explains Kate Marriott of the MDA. "Our sponsorship of the Wireless Technology zone at networks telecom europe 2002 provides us with the perfect platform to reach the end users and to inform them of the latest developments, advise them of the benefits and to answer any questions they may have."

Within the Wireless Technology Zone at networks telecom europe 2002 the MDA, in conjunction with Casio will be providing visitors with a chance to take part in a real-time survey using Cassiopeia Pocket PC's.

In order to demonstrate the networking capabilities of these devices and show how with the right software they can be controlled remotely, the survey will take the following format:

A number of multiple choice questions are entered in advance
The questions are then broadcast from a PC over the network to the PDA's
The user sees the question and clicks on their answer
Results are then transmitted to the PC, connected to a projector and automatically shown on the screen in real time

networks telecom europe 2002, to be held on the 25th - 27th June 2002 at the Birmingham NEC, is one of the UK's leading IT, telecoms and internet events. In it's role as a valuable information resource for the networking industry, networks telecom europe 2002 will reflect and investigate current issues within dedicated zones, including the Security Zone, Storage Networking Zone, Convergence Zone and the Channel Partner Zone.



Notes to Editors


1. The Mobile Data Association is a non-profit global association for vendors and users of mobile data and their advisors. For more information please visit www.mda-mobiledata.org


About networks telecom europe


networks telecom europe 2002 takes place from 25-27 June 2002 at the National Exhibition Centre, Birmingham. Networks telecom 2001 attracted 18,780* visitors. (*ABC Audit) For more information please visit: http://www.networks-telecom.com


About CMP Europe Ltd


CMP Europe Ltd’s IT portfolio has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse market of IT. The Company remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMP’s current successful products include Call Centre Focus magazine; networks telecom europe, GeoSolutions, Technology For Marketing, Call Centre Expo UK and Call Center Expo Europe events; The Call Centre DataFile, CMP Intelligent Marketing, CMP Interactive events and CMP PR Audit.

Further information about CMP Europe can be found at http://www.cmp-europe.com .


About CMP Media LLC


CMP Media ( http://www.cmp.com) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting and conferences, CMP Media, part of United Business Media (www.unitedbusinessmedia.com), is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs.


Press Contacts

CMP Europe Limited

Toni Cullen, Senior PR Manager, Tel: 020 8987 7617, tcullen@cmp-europe.com

Jason Lee, PR Executive, Tel: 020 8987 7635, jslee@cmp-europe.com

Sarah Tanner, PR Executive, Tel: 020 8987 7745, stanner@cmp-europe.com


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