Specialist e-commerce system builder irons out complex promotions at
Suits You to provide streamlined online store
e-InBusiness today announced the launch of the Suits You online store. The site www.suitsyou.co.uk, which is one of the most comprehensive UK men’s wear sites on the Internet, has been built to mirror the high street shops.
Speciality Retail Group plc, owners of Suits You, wanted all the innovative promotions, for which they are famed, to be replicated in the online store.
Joe Mountain, Sales Director at e-InBusiness explained, “The Suits You online store has a mixture of quite complicated sales discounting features. These were created by building and packaging functionality into INTERSHOP cartridges and programming site-specific enhancements. We aren’t aware of any e-commerce site in the world offering such a comprehensive set of product pricing offers, whilst remaining easy for the retailer to manage. Our task was to replicate the same consumer propositions that Suits You has successfully offered for years in their retail outlets.”
Opportunities for managing special merchandising offers, for which Suits You is famous, have been built into the site by e-InBusiness. There are three main types; the “Think 2” discount, where customers buying two or more of the same type of product get a discount on all of them; a corporate referral system where a company is given a special site entry page enabling members of staff visiting the site to get a discount on that and subsequent visits; and, finally, seasonal promotions offering special prices on selected combinations of products. The last is the most interesting. Suits You can, for example, offer a special price on “one of these suits, plus one of these shirts, plus any tie for this total price”. Many other combination rules are available.
The online store is organised into brand labels and by price band. Shoppers can browse categories such as suits, jackets, coats, trousers, shirts, casualwear, dresswear, footwear and accessories.
Once they have found a suitable item they click to see more information, including a larger picture of the item, care instructions and a detailed description. The enlarged tie graphics actually show the grain of the fabric. Promotional offers applicable to the item show up on screen at the same time. As the customer adds goods to their basket the amount of discount, or money saved, is displayed with the total spent.
Alan Gunn, Internet Manager at Speciality Retail Group plc commented, “We are very pleased with the new online store, and early indications are that it is going to be extremely successful. We were particularly keen to develop a site with low maintenance overheads, which e-InBusiness has enabled us to do. It took a lot of work to set up the store because we had to build the catalogue of products, but now the site is very straightforward to maintain. We do all the merchandising in-house and any changes that are required to prices and departments. We also organise our special offers and promotions. This makes the site very cost efficient to run. e-InBusiness has done a great job of building the site so that we can maintain it ourselves with their support as they host the site.”
Bob Grindley, Commercial Director at e-InBusiness commented, “In terms of product pricing, and retail merchandising, Suits You is one of the more complex sites we have built, although it looks deceptively smooth to customers and is easy for SRG to manage. We’re pleased with the site, and, more importantly, we hear initial trading results are very satisfactory.”
Notes to Editors
About Suits You
Suits You is a family run business, now in its third generation. It is part of Speciality Retail Group plc, a national chain of over 70 stores throughout the United Kingdom and Republic of Ireland.
The Suits You concept of selling the best quality men’s wear coupled with the finest value was launched in 1985 and was an instant success.
For more information visit: http://www.suitsyou.co.uk
E-InBusiness Limited is a specialist e-commerce system builder, based in High Wycombe. The company enables organisations across the UK to sell their products on-line through the Internet. Clients use e-commerce systems from e-InBusiness to sell to both consumers and to other businesses.
E-InBusiness provides consultancy, web site design, and software development, secure payment systems, reliable 24 x 7 hosting, training and support services and a wide range of eMarketing services. E-InBusiness is an accredited INTERSHOP partner.
High profile customers include Millets, Heal’s, Blacks Leisure, Ted Baker, ITV’s “Who wants to be a Millionaire?” and The London Dungeons.
For more information visit: http://www.e-InBusiness.co.uk
Bob Grindley/Michelle Robins
Tel: 01494 614530
Andreina West/Mary Phillips
PR Artistry Ltd
Tel: 01491 636191
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