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16th April 2002

London - CustomerAsset (, a leading global contact centre services company today announced the appointment of Simon Roncoroni on the company’s Board of Advisors. Simon is one of the world’s leading authorities on the Call Centre Industry and has held senior level positions including that of Marketing Director of British Telecom’s Telephone Marketing Services in the UK. Simon has several decades of experience in the industry, having laid the foundation for some of the leading call centre consulting services in the UK. He was a keynote speaker at ‘Nasscom’s India IT-enabled services 2001’, India’s largest ever IT-enabled services convention held in Chennai in May 2001.

Simon was actively involved in the formation of UK’s first telemarketing agency – Donnelley Telemarketing in 1980. In 1983, he left to become the Marketing Director of British Telecom’s Telephone Marketing Services. This became the largest service bureau in Europe and by 1987 had about 900 employees.

In 1989, Simon founded the L&R Group, a highly successful consulting business involved in a number of seminal projects. In 1997, he sold the L&R Group to SITEL Corporation; the world’s largest outsourcing company for call centres, where he became the Head of Consulting operations for Europe. In 2000, he left SITEL to form SRC, a consulting business specializing in call centres, where he works with a number of major corporations and new economy companies.

Speaking on the appointment of Simon Roncoroni, K.Ganesh, CEO, CustomerAsset, said, "We believe Simon’s experience will play a critical role in enhancing the quality of CustomerAsset’s service delivery as we progress towards our goal of being among the worldwide leaders in the contact centre services space”.

According to Simon Roncoroni, "The potential for call centre services in India is very high due to the presence of cost effective, quality resources, combined with technology infrastructure that is on par with global standards. There are a few companies in India that have the potential to become reputed global leaders in the industry and CustomerAsset is one of them. I look forward to consulting them in the years ahead".

Simon was the first recipient of the Educator of the Year Award in the UK in 1996, in recognition of the time and effort that he invested in training and developing managers of the future. He is a frequent speaker at conferences and contributes to international journals. Simon is a member of the Standards Board for the Call Centre Association – UK and a Fellow of the Institute of Direct Marketing.

For more information, please contact:

Holly James
Tel: +44 7980 292885

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