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Usborne Books chooses SiMBA software to drive its new
Pan European direct sales division

FourFront, independent supplier of business and accounting software, today announced the implementation of its Compensation Plan, Order Processing and Genealogy software by Usborne Books at Home, a division of the multiple award-winning world-wide children’s publishing company.

Usborne Books at Home organises the distribution of Usborne books via a network of direct sales people throughout Europe using MLM (multi level marketing). By installing FourFront’s SiMBA software package, valuable sales information can now be accessed via the Internet, by-passing the call centre, saving both time and money. This allows sales people, whose remuneration is based purely on commission, to monitor the performance of their sales network.

The calculation of commissions can be a highly complex area, and sales people need to make regular telephone calls to gain information regarding their own performance and that of their network, in order to manage their business and maximise their earning potential. Also the presentation of a network structure, termed genealogy, is ideally suited to mouse navigation rather than printouts. These problems have now been negated by using the SiMBA software that provides much of the information that the sales force needs via a secure web interface, using standard intuitive browser screens, providing a more efficient alternative to requesting information via fax, post or through a call centre, and without the need for extensive training.

“Our Pan-European distribution network requires accurate information that was previously only accessible on paper or via a call centre during UK office hours or on paper. After the implementation of the SiMBA software, we are now a virtual business, providing our sales network with up to date information 24 hours a day via the Internet. By offering this feature, Usborne Books at Home is ensuring that its sales network have all the information it needs to manage sales at a click of a mouse”, commented David Harte, of Usborne Books at Home.

“FourFront’s extensive experience gained working with MLM companies, allied to its specialist technology, has enabled the company to provide essentially bespoke back office and web solutions using off the shelf software” said Chris Sharp, MD of FourFront.

About FourFront:

FourFront specialises in providing accounting, inventory, order processing and MLM software. Its off the shelf software can be tailored to suit the needs of individual companies and vertical markets. The product is built around a database engine using tables and a powerful calculation system. Unlike traditional software packages which would require re-coding, the software’s table-based structure allows for changes to be incorporated quickly and reliably. There are over 300 users in the UK including Halifax Estate Agencies, Butler & Tanner, KeenPac and Aquasource.

Editorial Contacts

More information, case studies, interviews and photography are available from:

Rory MacDonald/Nicola Welch
MCC International Ltd
Tel: 01962 888 100
Fax: 01962 888125

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