Germany and UK off to a record start
London, April 17, 2002 - Opodo, a leading pan-European online travel service, backed by nine of Europe’s leading airlines, today launched its French site – http://www.opodo.fr .
The site is the third to be launched, following Germany and the UK, where Opodo has already been extremely successful. In its’ first four months of operation, www.opodo.de received nearly 4 million visitors. It was ranked the number one flight-website in Germany and overall the number two travel site, rating just behind the Deutsche Bahn site (National Railway)*.
Just two months after its launch in January this year, www.opodo.co.uk had already received 2.1 million visitors and ratings show that it was the third most trafficked multi category travel site in the UK according to figures released by Nielsen Netratings**.
Opodo CEO Giovanni Bisignani, comments “We have been delighted with our success so far in Germany and the UK and are looking forward to replicating it in France. We feel this is a key time to be launching throughout Europe as online travel is set to explode within the next 5 years, increasing from 4.5 billion euros to 38.7 billion euros.***”
He continues, “Online travel is now a mature market and we are entering a period when a new generation of consumers will be looking to the web as the answer to their travel needs. Opodo will set a new standard in the online-travel industry, offering great fares, excellent 24/7 customer service provided by travel experts, and a web site that is easy-to-use and tailor-made for each country.”
For more details see http://www.opodo.com
Ben Hall / Gail Gillogaley
Opodo Corporate Communications
Tel: 020 7664 7956/7930
Notes to editors
Opodo is a new online travel service created by nine of Europe's leading airlines - Aer Lingus, Air France, Alitalia, Austrian Airlines, British Airways, Finnair, Iberia, KLM and Lufthansa. Opodo addresses the real needs of today’s traveller by offering an unbiased and competitively priced online travel service for world travel, with access to flights from over 480 airlines, 30,000 hotel properties and car rental from over 4,000 car rental locations worldwide, as well as travel insurance.
* NetValue, February 2002
** Nielsen Netratings, January 2002
*** Forrester June 2001
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