Comverse Has Been Chosen to Launch MMS Service in Koreaon KT ICOM's New UMTS Network...MMS Service To Be Demonstrated During The World Cup 2002 In Korea
Comverse, a unit of Comverse Technology, Inc., and the world's leading supplier of software and systems enabling network-based multimedia enhanced communications services, today announced that KT ICOM of South Korea, Korea Telecom's 3G mobile group, has selected Comverse's Multimedia Messaging Service Center (MMSC) for deployment on its new UMTS network.
A demonstration of KT ICOM's MMS applications will take place at the World Cup Football Tournament to be held in South Korea and Japan from May 31 to June 30, 2002. MMS-enabled handsets will be made available by KT ICOM for the duration of the event in order to let participants at the World Cup enjoy the ultimate experience of composing, sending and receiving multimedia messages. KT ICOM plans the large-scale launch of its MMS offering in early 2003.
"This is a major breakthrough in opening up the thriving Asian market which I believe will create the impetus in building up the MMS market worldwide," said Simon Buckingham, leading industry analyst and CEO of Mobile Streams. "By deploying MMS during the World Cup, Comverse and KT ICOM will demonstrate the importance that compelling content plays in increasing usage and revenue."
MMS delivers pictures, video, audio to 3G handsets, creating a new communications environment combining telephony and television-like capabilities. MMS showcases the capabilities of 3G content applications supplied by service providers. The World Cup is an ideal setting to highlight the new MMS capabilities.
"Comverse's MMSC will for the first time in Korea enable wireless users to enjoy multimedia messaging
during World Cup 2002," said Dr. Cho Young-Chu, President and CEO of KT ICOM. "We chose the Comverse MMSC after conducting exhaustive technical benchmark tests with several platforms. Comverse delivers a high-quality MMS service. We are confident that our mobile users will appreciate the many advantages of multimedia messaging and the ability to express themselves more freely and creatively. The World Cup is an excellent opportunity to kick-start MMS with exciting services such as real time pictures."
"We are pleased that KT ICOM has chosen to kickoff its MMS offering during the World Cup, one of the world's most important and popular sporting events," said Zeev Bregman, Chief Executive Officer of Comverse. "Comverse MMSC will provide KT ICOM with powerful time-to-market, revenue-generation and differentiation benefits."
Comverse's MMSC is a fully standardised open platform with an IP-based modular architecture that allows mobile users to exchange multimedia messages using the terminal of their choice - handset, PDA, PC or interactive TV. While the MMS system is optimised to run on GPRS and UMTS networks, with dedicated MMS handsets, the Comverse MMSC also enables owners of legacy 2G handsets to receive MMS notification via SMS, and to view and compose multimedia messages. By offering the capability to send multimedia messages to non-MMS-enabled devices, the uptake of MMS could be accelerated by 18 to 24 months, thereby generating increased revenues for operators. Comverse's MMSC utilises a highly flexible and configurable design, with script-based message flows, which provides operators with the capability to adapt and evolve their MMS offering and to introduce innovative services.
About KT ICOM
KT ICOM Co., Ltd. is a newly established 3G mobile arm of Korea Telecom, the leading telecommunications service provider in Korea. KT ICOM was incorporated on March 16, 2001 with a paid-in capital of 1.8 Trillion Won (US$ 1.4 B).
Korea Telecom is an official telecommunications partner of FIFA for 2002 FIFA World Cup Korea-Japan. KT ICOM will participate as the high-speed mobile multi-media service partner
Leveraging the most powerful wired and wireless telecommunications and Internet network infrastructure in Korea, KT ICOM aims to become the leader in high speed mobile multimedia services based on WCDMA technology.
Comverse, a unit of Comverse Technology, Inc. (NASDAQ: CMVT), is the world's leading provider of software and systems enabling network-based multimedia enhanced communications services. More than 390 wireless and wireline telecommunications network operators, in more than 100 countries, have selected Comverse's enhanced services systems and software, which enable the provision of revenue-generating value-added services including call answering with one-touch call return, short messaging services, IP-based unified messaging (voice, fax, and email in a single mailbox), 2.5G/3G multimedia messaging (MMS), wireless instant messaging, wireless data and Internet-based services, voice-controlled dialing, messaging and browsing, prepaid wireless services, and additional personal communication services. Other Comverse Technology business units include: Verint Systems Inc., a leading provider of analytic solutions for communications interception, digital video security and surveillance, and enterprise business intelligence; and Ulticom, a leading provider of service enabling network software for wireless, wireline, and Internet communications. Comverse Technology is an S&P 500 and NASDAQ-100 Index company. For additional information, visit the Comverse web site at http://www.comverse.com .
Marjan Khanji/Gillie Tennant
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