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- Stand C401, Earls Court 1, London, 15th – 16th May


Address Management and Data-Capture the Building Blocks of Customer Relationship Management


Capscan, the supplier of address management and data-capture solutions, today announced that it will be exhibiting its software for the first time at Customer Relationship Management (CRM) 2002, Earls Court 1, London, 15th-16th May 2002. Capscan will be demonstrating how efficient and effective address management and data-capture are the foundations for successful Customer Relationship Management.


Terry Hiles, Managing Director, Capscan, comments, “Successful customer relationship management is entirely dependent upon the accuracy of a company’s customer database. It is essential that customer’s address details are correct if customer relationship management is to work. Effective and efficient Address Management and Data Capture are the foundations of any good CRM strategy. Matchcode and Zapcode can make a real difference. They provide the solid foundations, without which any CRM strategy, no matter how good it sounds or how well thought out will be nothing more than a house of cards.


Plug-in-and-go versions of Capscan’s leading address management and data-capture software Matchcode and Zapcode, are available for all of the leading CRM solutions including GoldMine, ACT! and Maximizer. Capscan’s software ensures that customer databases contain the accurate address information essential for effective customer relationship management. Matchcode API also allows simple custom integration into other bespoke and proprietary CRM solutions. Capscan are a preferred addressing software supplier for the leading Global CRM companies and the UK's sole accredited European Integrated Software Vendor (ISV) partner for FrontRange Solutions.


Matchcode checks through an organisations database ensuring all customer address details are correct. Using powerful and sophisticated searching tools, it will add Postcodes and insert missing address elements. By comparing customer records with the 26 million addresses in the Royal Mail’s Postcode Address File (PAF), it ensures that the information is as up-to-date and accurate as possible. Even abbreviations, mis-spellings and incomplete addresses can be identified by Matchcode thanks to its unique "fuzzy matching" process.


Zapcode speeds the capture of address data and ensures that the information collected is both accurate and complete. Users simply enter a postcode and Zapcode returns all the elements of the address that are common to that postcode.


Capscan will be demonstrating its full range of address management and data-capture products at CRM 2002, including Matchcode, Matchcode Names, Matchcode Commercial, Matchcode International Matchcode Webnet XML, Matchcode for Oracle, Matchcode for CRM and Zapcode for CRM.


Capscan will also be giving away FREE copies of TubePlanner, the indispensable London journey planning software, to the first 50 visitors to stand C401. The journey planning software, used by London Underground on its popular http://www.thetube.com web site, is produced by Travel InfoSystems, the travel planning software solutions specialists. In addition, Capscan will be holding a prize draw for all those who leave their business cards at stand C401. Prizes will include a magnum of champagne.


About Capscan


Capscan is the leading supplier of international address management and address data-capture software. The company’s flagship product, Matchcode, is a fully functional address management system, available as a stand-alone programme for data capture, a web-based tool for online data capture and as a tool for batch cleansing of commercial databases. Through its strategic partnership with Uniserv GmbH, Capscan can now support comprehensive address datasets for most European countries, including UK, Germany, France, Spain, Italy, Netherlands, Austria, Switzerland, Belgium, Luxembourg, Portugal, the United States of America and Scandinavia. In addition, Matchcode UK address data can be integrated with; Ordnance Survey data sets - to allow mapping and logistics rationalisation. Capscan are also experts in the integration lifestyle and other data sets into address databases to support and rationalise canvassing or marketing activities throughout Europe. For more information see: http://www.capscan.com


Editorial Contacts


Review copy, additional interviews and photography are all available from Richard Bennett or Tamsin Keynton MCC International Ltd.


Richard Bennett
Tamsin Keynton
MCC International Ltd
Tel: 01962 888100
richard.bennett@mccint.com
tamsin.keynton@mccint.com

This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.