New Application Suite Makes Retail Channels an Extension of the Enterprise
CUPERTINO, California and LONDON -- April 23, 2002 -- Chordiant Software, Inc. (NASDAQ:CHRD), a leader in delivering Dynamically Driven Customer Relationship Management (CRM), today announced the Chordiant 5 Channel Suite of CRM products, enabling enterprises to extend their business practices and brand management directly to the customer, through their retail channels. This results in a more consistent brand experience that increases customer retention and reduces costs associated with indirect business.
Real-time consumers expect the resources and service of the enterprise to be available through any branded channel (branch, local agent, retail outlets, dealers, etc.). Traditional CRM offerings have failed to bridge the "last mile to the customer," which often results in inconsistent customer service and fulfilment, at significant cost to the enterprise. The Chordiant 5 Channel Suite allows direct and indirect channels to operate consistently, provide real-time information and deploy adaptive applications at a much lower cost of operation.
Chordiant 5 Channel Suite consists of five applications and a new server, including modules for marketing, selling and servicing. Not only can companies perform channel analysis, deliver personalized training to independent branches and measure the effectiveness of channel programs, they can also make customer information and enterprise systems available securely on a role- and process-specific basis to the channel.
Chordiants JX Architecture (J2EE + XML) integrates the enterprise systems, data and processes in a real-time, distributed computing environment to provide access by customer-specific, process-specific and channel-specific means.
"Many vendors talk about CRM in the channel and how it is critical to brand consistency and loyalty, and Chordiant has taken steps to actually make it happen, extending the enterprise through the branch and straight to the consumer," said Chordiant president and CEO Stephen Kelly. "Customers expect the same level of service from their banks, insurance agents or credit card companies whether theyre dealing with headquarters or a branch or an independent agent. Chordiant 5 Channel Suite delivers that continuity."
ABOUT CHORDIANT 5 CHANNEL SUITE
Chordiant 5 Channel Suite enables the branch and independent business channels of the enterprise to increase sales by maximizing dynamically driven customer relationships on a local level.
Chordiant 5 Channel Suite includes:
- Chordiant 5 Channel Marketing Director
- Chordiant 5 Channel Communications Advisor
- Chordiant 5 Channel Selling Advisor
- Chordiant 5 Interactive Selling Designer
- Chordiant 5 Channel Servicing Advisor
- Chordiant 5 Channel Server
All of the Chordiant 5 Channel Suite products are based on Chordiants JX Architecture, a standards-based open architecture. The JX Architecture includes standard J2EE interfaces and extensive use of XML and SOAP interfaces, which enable rapid, low cost integration of scalable applications into existing Global B2C corporate enterprises.
ABOUT CHORDIANT 5
Chordiant 5 includes Chordiant 5 Marketing applications, Chordiant 5 Selling & Servicing applications and the Chordiant 5 Enterprise Platform. Chordiant has evolved its proven delivery methodology for Chordiant 5 to exploit the open- and standards-based environments for faster implementation, common skill sets and faster ROI than alternative approaches.
Chordiant 5 drives down the cost of customer interactions by providing customer-facing staff with guided interactions, a managed end-to-end process and data entry validation - which limits errors, reduces costs and improves productivity.
Enterprises using Chordiant's CRM solutions also benefit from a dynamic view of their customers, a multidimensional perspective that is constantly evolving to meet the changing needs of the individual. Chordiant is capable of adapting easily to address the complexity of CRM interactions unique to the financial service and telecommunications industries, as well as consumer direct Global 1000 enterprises.
ABOUT CHORDIANT SOFTWARE, INC.
Chordiant Software, Inc. ( http://www.chordiant.com) is a worldwide leader in developing and delivering Dynamically Driven CRM solutions for global business to consumer enterprises.
The Chordiant solution enables enterprises to gain a sustained competitive advantage through more efficient and effective marketing, selling and customer service. Only Chordiant delivers real-time, adaptive, process-centric solutions that provide multidimensional customer interactions. The unique Chordiant JX Architecture leverages existing investments inside the enterprise and beyond, to enable brand consistency throughout the extended enterprise, resulting in a more relevant and consistent customer experience.
Headquartered in Cupertino (Silicon Valley), California, Chordiant maintains offices in Boston, Chicago, New York City, London, Paris, Amsterdam, Frankfurt, Munich, Madrid, Johannesburg, Sydney and Melbourne.
This news release includes "forward-looking statements" that are subject to risks, uncertainties and other factors that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements. Forward-looking statements in this release are generally identified by words, such as "believes," "anticipates," "plans," "expects," "will," "would" and similar expressions which are intended to identify forward-looking statements. There are a number of important factors that could cause the results of Chordiant to differ materially from those indicated by these forward-looking statements, including, among others, potential difficulties in the assimilation of operations, strategies, technologies, personnel and products of acquired companies and technologies, the impact of perceived or actual weakening of economic conditions on customers' and prospective customers' spending on Chordiant software and services; quarterly fluctuations in Chordiant's revenues or other operating results; failure by Chordiant to meet financial expectations of analysts and investors, including failure resulting from significant reductions in demand from earlier anticipated levels; risks related to market acceptance of Chordiant's products; customization and deployment delays or errors associated with Chordiant products; impact of long sales and implementation cycles for certain Chordiant products; reliance by Chordiant on a limited number of customers for a majority of its revenues; Chordiant's need to retain and enhance business relationships with systems integrators and other parties; Chordiant's use in its products of third-party software; activities by Chordiant and others regarding protection of intellectual property; and competitors' release of competitive products and other actions. Further information on potential factors that could affect the financial results of Chordiant are included in risks detailed from time to time in Chordiant's Securities and Exchange Commission filings, including wi
Report on Form 10-K filed on March 29, 2002. These filings are available on a Web site maintained by the Securities and Exchange Commission at http://www.sec.gov . Chordiant does not undertake an obligation to update forward-looking or other statements in this release.
Chordiant and the Chordiant logo are registered trademarks of Chordiant Software, Inc. JX Architecture and Dynamically Driven CRM are trademarks of Chordiant Software, Inc. All other trademarks and registered trademarks are the properties of their respective owners.
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