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· Sterling Commerce expands suite of Internet-based integration solutions to help businesses increase reach and reduce costs


· Launches whitepaper at http://www.sterlingcommerce.co.uk/connect



B2B Integration specialist Sterling Commerce today launched a whitepaper aimed at helping businesses understand when e-business integration via the Internet is the most cost-effective and appropriate option.



The paper, entitled Using the Internet: Expanding Your Reach, Reducing Your Costs, provides detailed examples of how using the Internet for data exchange with remote sites can be up to 10 times more cost effective than using dedicated lines to reach external partners.



It also outlines exactly when and why an organisation should choose the Internet to facilitate its integration efforts, namely:


· When there is limited technical expertise at the remote sites


· When the exchange of data is infrequent or occasional


· When users are already familiar with web browsers and the Internet


· When the exchange of data should appear seamless to your external sites and partners


· When the files exchanged are small to medium in size.



Dave Robinson, Senior Vice President EMEA, Sterling Commerce said: “Integrating business processes and applications is a complex undertaking in any organisation. As business processes are extended outside a company to its business partners, customers and suppliers, the scope and complexity of the integration task increases. This in turn, often drives a focus on costs, especially when integration has previously been based on private networks or leased-line connections.”



A recent survey conducted by Sterling Commerce found that one of the key drivers for companies wanting to integrate their processes and applications both internally and externally is to reduce the costs of doing business. The survey questioned the top 2,500 companies in four European countries and found that German businesses regarded cutting costs as a higher priority than companies in UK, France and Italy. In line with such findings, it is paramount for companies that the cost of implementing integration solutions, which include hardware, software and network infrastructure costs, are carefully controlled.



Robinson concluded: “There are definite opportunities for significant cost savings and cost avoidance by using the Internet for expanding e-business integration with external parties. We have proven the Internet to be up to 10 times more cost-effective than dedicated lines for the implementation of our CONNECT integration solutions. And this only takes into consideration hardware and line costs for a direct or Internet-based solution - which means further savings could be realised if you take into consideration staff costs to support the solution, space required to house the hardware and the possibility of using an existing Internet connection to support the increased traffic.”



The full whitepaper, entitled Using the Internet: Expanding Your Reach, Reducing Your Costs, is part of Sterling Commerce’s series of papers on file-based integration middleware and can be found at: http://www.sterlingcommerce.co.uk/connect



About CONNECT:Direct


CONNECT:Direct® is peer-to-peer file-based integration middleware optimised for assured delivery, high-volume and secure data exchange. This solution moves files containing any type of data across multiple platforms, disparate file systems and disparate media. The de facto standard in many industries throughout the world, CONNECT:Direct is ideal for automating the movement of large volumes of data and for connecting to remote offices and business partners over the Internet.



About CONNECT:Enterprise


CONNECT:Enterprise® is a flexible, secure foundation for building and managing multi- protocol E-Business Communications Infrastructures. A component-based software solution, CONNECT:Enterprise manages the intricacies of moving business information securely and reliably within and between e-business communities. By integrating management and communications services that ease administration, ensure transmission security, and provide end to-end auditing of data movement throughout extended business processes, CONNECT:Enterprise meets the complex communication needs of today's business communities.



CONNECT customers in EMEA include: BNP Paribas; CIMS; Toshiba; Express Gifts.


- ENDS -


About Sterling Commerce


Sterling Commerce, a wholly owned subsidiary of SBC Communications Inc. (NYSE:SBC) is one of the world's largest providers of business-to-business commerce solutions. For Global 5000 companies and their customers, suppliers and partners, Sterling Commerce software and services help maximize business performance and improve business metrics through integration of applications, external partner systems and people. With more than 25 years of experience serving tens of thousands of customers in a vast range of industries, Sterling Commerce is a recognized pioneer in business-to-business commerce through its longstanding expertise in EDI. Today, as customers explore new ways to improve business performance via the Internet, Sterling Commerce continues to innovate its software and services to further the global adoption of e-commerce while offering its customers strategic solutions that leverage existing technology. For more information, visit http://www.sterlingcommerce.com/emea


About SBC Communications Inc.


SBC Communications Inc. ( http://www.sbc.com) is a global communications leader. Through its subsidiaries' trusted brands - SBC Southwestern Bell, SBC Ameritech, SBC Pacific Bell, SBC Nevada Bell, SBC SNET and Sterling Commerce – and world-class network, SBC and its affiliated companies provide a full range of voice, data, networking and e-business services, including local and long-distance, high-speed Internet access and data transport, network integration, software and process integration, Web site and application hosting, e-marketplace development, paging and messaging, as well as directory advertising and publishing. America's leading provider of high-speed DSL Internet service, SBC companies currently have 61.3 million access lines nationwide. SBC has a 60 percent equity interest in Cingular Wireless, its joint venture with BellSouth, which serves more than 20 million wireless customers. Internationally, SBC has telecommunications investments in 28 countries and has annual revenues that rank it among the largest Fortune 500 companies.



For media enquiries please contact:
Willemijn Steegenga
Sterling Commerce
Tel:+ 31 20 560 5794
Willemijn_Steegenga@stercomm.com




Sarah Griffiths/Claire Smither
Nelson Bostock Communications
Tel:+44 (0)20 7229 4400
sarah.griffiths@nelsonbostock.com




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