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Immediate return in revenue assurance area through use of Aruna Companion

London, 7 May 2002 – Cable & Wireless, the leading global telecommunications provider, has signed a contract with Aruna plc, for its Information Access platform – Aruna Companion. Cable & Wireless will initially use the software working alongside its existing systems to address specific data management issues. The contract was completed after Aruna conclusively demonstrated its capability to deliver an immediate return on investment during a brief trial period.

Cable & Wireless put Aruna Companion on trial in its Global Division with a view to addressing specific data issues, and then to determining Companion’s wider applicability to the company. The initial requirement was to target an area that would have a direct impact on profitability across key product areas.

Due to the complexity of their systems, many telcos report significant and costly data management issues. These issues have typically proved very difficult and time consuming to resolve. The problems faced when resolving them include the need to integrate large volumes of data, from disparate sources, which sometimes require additional data cleaning before they can be combined. There are also issues concerning the speed, ease and flexibility of getting results to the business users.

Aruna’s Companion software allows customers to address these issues rapidly with little IT support, and enables business users to query their information using natural language or the tools with which they are familiar.

During the trial, which took only a matter of days to conduct, real data was loaded from multiple systems and unified to enable complex analysis to be undertaken. Within hours enough additional revenue opportunities had been identified to more than pay for the cost of the production software. Needless to say Cable & Wireless moved rapidly to a formal purchase.

As Carl Etherington, the Cable & Wireless project manager says, “It was very pleasing to see an enterprise-scale product that delivered above our expectations, whilst being easy to implement.”

Aruna is obviously delighted with this success. Aruna’s Chairman and CEO, Jack Hewitt says, “ We expect this to be the start of a long-term relationship with Cable & Wireless, and we are also in advanced discussions with many organisations that have similar issues. Cable & Wireless has been an excellent example of our proven value in implementing solutions very quickly that resolve complex queries on large unified data sources, resulting in immediate ROI to the business”

But the final word must be from William Hoyle, SVP Global Product Management at Cable & Wireless. “This trial has gone exceptionally well. The ease and speed with which Aruna Companion was installed was really impressive and the immediacy of its benefits were even better than we expected. We are now reviewing possibilities for wider use of Aruna Companion”.


About Aruna

Aruna plc is a leading developer of breakthrough technologies that enable intelligent access to large structured data sources for corporate clients. Its flagship product, Aruna Companion is an Information Access Platform providing a search engine for large structured data that improves decision making through its ability to access, query and analyse business information from most data sources whilst maximising investment in current and legacy systems.

Aruna's platform works in conjunction with existing transactional and data warehouse systems to unlock data and enable its rapid exploitation through natural language querying, the ability to create and maintain both application and web interfaces and the development and management of information using business rules. Supporting unification of inputs from multiple databases and operating on Windows 2000, Aruna Companion can be applied to a range of business solutions, from intelligent web environments to interactive corporate reporting.

Due to the flexible nature of its software, Aruna's market is wide ranging. Aruna Companion is currently being applied by leading organisations within the Finance, Banking, Insurance, Telecoms, and Utilities sectors.

About Cable & Wireless Global

Cable & Wireless is a major global telecommunications business with revenue of over £8 billion (US billion) in the year to 31 March 2001 and customers in 70 countries and consists of two core and complementary divisions: Cable & Wireless Regional and Cable & Wireless Global. Cable & Wireless Regional offers a full range of telecommunications services in 35 countries around the world. Cable & Wireless Global’s focus for future growth is on IP (internet protocol) and data services and solutions for business customers. It has developed advanced IP networks and value-added services in the US, Europe and the Asia-Pacific region in support of this strategy. With its financial strength and the capability of its global IP infrastructure, Cable & Wireless holds a unique position in terms of global coverage and services to business customers.

For more information about Cable & Wireless, go to

For further information:

Karin Clark/Sara Toal
Write Image
Tel: + 44 (0) 207 959 5400

Martin Gandar
Aruna plc
Tel: + 44 (0) 207 902 5361

This press release was distributed by ResponseSource Press Release Wire on behalf of Metia LTD (formally Write Image Ltd) in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit