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- A4 publications launches the Beginner's Guide to Public Relations

- Leading Trade Publisher Expands Range Of Titles

West Midlands, May 10th: A4 Publications (A4), the leading publishing house serving the worldwide licensing and merchandising industry (owned by AIM-quoted media group Galleon Holdings), today launched The Beginner’s Guide To Public Relations as part of its popular ‘Beginner’s Guide’ series. The 164 page publication offers an insight into the different skills required to work in pubic relations – either for an agency or in house – as well as offering advice for companies thinking of undertaking public relations activity either internally or via an agency.

“The Beginner's Guide is a strong brand,” comments Francesca Ash, Publisher at A4 Publications. “This latest title, which takes A4 into a totally new market sector, came about as a response to the numerous requests A4 receives asking for advice on how to undertake PR, how to appoint an agency, how to manage the process etcetera. This Guide takes readers through all the main areas of the profession in an informative and entertaining manner.”

Written by experts from leading UK PR agencies, in-house PR managers at large blue chip companies and experienced freelancers and academics, the Guide’s aim is to offer an overview of all sectors of Public Relations as well as pass on tips, tricks of the trade and pearls of wisdom garnered by the variety of authors.

Chapters include “Appointing a PR agency” “The PR Toolkit” “Managing Relationships With The Press” “Consumer PR” “IT PR” “The Importance Of Reporting” and many more. Contributors include Donna Zurcher, Managing Director Ogilvy Public Relations Worldwide London, Graham Lancaster, Chairman of BissLancaster Euro RSCG, Lawrence Dore, Joint Managing Director of Mantra PR and Daisy Turville Petre, co-owner of Cow Communications and the PRCA Outstanding Young PR Professional Award 2000

“Tom Wolfe’s ‘The New Journalism’ is a great example of how a collection of articles written around a central theme but by different authors works as both a guide to an aspect of journalism and also a good read,” adds Paul Wooding, Managing Director of RedEye Public Relations and Managing Editor of the Beginner’s Guide To Public Relations. “I hope the Guide will provide an equally informative and illuminating look at the broad PR industry.

Available from the A4 Publications e-commerce website ( The Beginner’s Guide To PR retails for £30 + p&p (discounts apply for students, please call A4 directly on 01384 440 591).

A4 has also launched the latest edition of its original Beginner’s Guide title. The Beginner’s Guide To Licensing. First published in 1994, this well respected title is in its fourth edition and still proving popular with a global audience.

Concludes Ash. “The idiosyncrasies of the worldwide licensing industry are such that even the most experienced of licensing professionals welcome advice on different aspects of the job. For example, licensing properties in different territories can be an area of particular confusion which is why The Beginner’s Guide To Licensing carries articles on this subject for every major territory in the world, written by local experts on the ground. It’s this authoritative editorial policy that makes the Guide such an invaluable industry companion.”

Notes to Editors:

· A4 is based company in Stourbridge near Birmingham

· To date, 5,000 copies of the Beginners Guide To Licensing have been sold.

About A4 Publications (

A4 Publications was founded in 1981 as the first publisher in the world to specialize in the global licensing and merchandising industries. Today, A4 is widely acknowledged as the leading authority on international licensing. Over the past two decades, A4 has launched a number of titles including a monthly worldwide newsletter - Licensing Reporter - and four issues of a major book entitled A Beginner¹s Guide to Licensing. A4¹s flagship directory - The Worldwide Licensing Resource Directory - has now been running for more than twenty years. From the 2000 issue, the directory has been co-published with LIMA - the industry¹s trade body. Always at the forefront of the global expansion in licensing, in 1993 A4 launched Licensing Today Worldwide which quickly became the leading magazine for worldwide industry. Published quarterly, Licensing Today Worldwide has readers in 63 countries and is promoted at all key industry-related trade fairs. The magazine carries a mix of features, analysis, news and profiles and has been responsible for alerting licensees and retailers to the potential of subsequently huge properties in entertainment, sports, brand etc. More recently, in 1999 A4 launched two new magazines - The Art Buyer and nought2twelve. The Art Buyer is the only magazine in the world to specialize in art and design licensing. nought2twelve is a UK children¹s marketing magazine that, unlike any other magazine, covers all aspects of the children¹s product market including toys, gifts, interactive, television, food and drink, apparel.

For more information on the Guide, including information on how to receive a review copy, please contact:

Francesca Ash
A4 Publications
T: +44 (0)1384 440591
W: http://www.a4publications.coms

Paul Wooding
RedEye Public Relations
T: +44 (0)775 367 8326

This press release was distributed by ResponseSource Press Release Wire on behalf of Red Eye PR in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit