Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

London 21st May 2002: elata, the innovative wireless software specialist today announced the appointment of Virgin Group IT Services Director, Gareth Lewis, as a Non-Executive Director of the company.

As a Non-Executive Director at elata, Gareth will bring significant telecoms knowledge to the management team and support elata in its quest to enable mobile service providers to deliver next generation wireless data services.

Gareth brings with him extensive experience in the telecoms sector. He was recently appointed as Group IT Services Director at Virgin Group where he is responsible for the strategic alignment of IT within the organisation. Prior to this, Gareth held the position of Global Programme Director of Mobile Business with the Virgin Group where he was responsible for driving the development of new Mobile Virtual Network Operators (MVNOs), whilst ensuring synergy across existing operations.

“The decision to appoint Gareth to this role comes at a time when elata is growing rapidly and developing important customer and partner relationships, whilst expanding the elata senses product portfolio,” said Gavin Freed, CEO at elata. “Gareth’s previous experience will prove invaluable and we look forward to capitalising on his impressive depth of knowledge to assist elata in scaling its operations to meet customer demands.”

Gareth Lewis said: “I am delighted to be joining a highly innovative company such as elata at this very exciting time in the mobile data services market. elata is one of the few companies in the market that can offer mobile operators the chance to secure much-needed revenue growth through the delivery of functional and timely enabled wireless services such as Java and MMS.”

Prior to joining Virgin, Gareth was a partner in the Telecommunications Practise at KPMG Consulting where he oversaw the implementation of KPMG Consulting’s Telecoms Systems Integration practice across Europe. He has also held senior posts with Unisys and Digital Equipment Corporation.

Gareth joins elata’s other Non Executive Director, Mark Farmer, who is well known in the industry for his work with several successful Telecoms software businesses including Cramer Systems and Metrica.

- ends -

About elata

elata has been developing Java software solutions since 1996 and has created the elata senses platform to deliver new generation wireless Java and MMS services to mobile handsets. Both platform and device independent, elata senses enables the mobile operator to:

Increase revenues by introducing billable wireless Java and MMS services quickly and simply
Deliver and download mobile services and applications compatible with different Java handsets
Provide a simple, cost-effective migration path to introduce new services and technologies, including MMS.

Manage and target personalised services by modelling the subscriber base according to the subscriber’s profile and interests.

Enable subscribers to simply self-select services for their device from a Web portal or their device menu.

Link to customer care, CRM and billing systems to enable real-time management.

Manage and introduce portfolio services and applications from third party provider server locations.

A J2EE based platform, elata senses offers carrier class scalability and can be fully customised to integrate into an end-to-end OSS/BSS system. elata senses removes the complexities of modern data delivery and management and sets a clear migration path to third generation services. Visit the website at

For more information and photography please contact:

Emma Bickerdike
Tel: +44 (0)1202 207 407
Mobile: +44 (0) 7771 852 650

Claire Smither
Nelson Bostock Communications
Tel: +44 (0)20 7229 4400
Mobile: +44 (0) 7747 618 825

This press release was distributed by ResponseSource Press Release Wire on behalf of Nelson Bostock Unlimited in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit