CMP Europe and Information Arts jointly announce the launch of Lead Management Service, an Intelligent Marketing product, that provides complete data enhancement, management and comparative data intelligence service for all CMP Europe event exhibitors.
“Accurate data is key to the success of any marketing campaign. The problem is building and obtaining it; it’s long-winded, time consuming and expensive,” comments Stéphan Israël, Divisional Marketing Director for CMP Europe.
“Events, as part of the marketing mix, provide marketers with an excellent platform to collect relevant, targeted data. However, the data collected by an exhibitor only relates to those people who visit their stand. Their visitor profile data is not necessarily compared to the visitor profiles of the entire event database, nor has the exhibitor been able to obtain more enhanced data about other visitors within their target audience before. Lead Management Service changes all that,” Israël continued.
Lead Management Service will provide marketers with:
-A list of contacts gathered during the event day, including associated demographics,
-Validated and populated company and contact details, including business activity and company size,
-Decision maker qualification, including getting answers to the exhibitor’s pre-defined questions (1),
-Post event statistics &/or post event report, including detailed profile of stand visitors which is then enhanced and compared against the total event population, as well as non-attendees,
-A presentation by Information Arts is also available, outlining the exhibitor show performance and giving a true insight to the event, and
-Exhibitors are also able to buy additional, qualified data about visitors who match their specified target audience profile, but didn’t visitor their stand.
“Lead Management Service is all about smart marketing spend. Exhibitors and marketers want to see quantifiable return on investment, especially when making decisions regarding marketing spend. By combining CMP Europe’s event expertise and Information Arts’ data management solutions, we are able to provide marketers with a hassle free, smooth and easy process, clean and qualified data, clear reporting, comparative visitor profiles and added intelligence,” says Simon Lawrence, Managing Director of Information Arts.
“We were very pleased with the results of Lead Management Service. It enabled us to fully justify our presence at the show, and we would definitely use the service again,” commented Bhavesh Vaghela, UK Marketing Communications Manager, Sand Technology.
Notes to Editors
1) This option is part of the package for those exhibitors who book a stand equal to or greater than 26 meters; or for those who request it.
About CMP Europe Ltd
CMP Europe Ltd’s IT portfolio has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse market of IT. The Company remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMP’s current successful products include Call Centre Focus magazine; networks telecom europe, GeoSolutions, Technology For Marketing, Call Centre Expo UK and Call Center Expo Europe events; The Call Centre DataFile, Call Centre Management Yearbook, CMP Intelligent Marketing, CMP Interactive events and CMP PR Audit. Further information about CMP Europe can be found at http://www.cmp-europe.com
About CMP Media LLC
CMP Media http://www.cmp.com is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting and conferences, CMP Media, part of United Business Media http://www.unitedbusinessmedia.com , is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs.
About Information Arts (UK) Ltd
Information Arts is a data consultancy and database marketing services company, providing business-to-business data and data management solutions. Information Arts strives to help clients gain greater insight and leverage from their data and data resources, building fast to implement, flexible and cost effective customer and prospect management programmes.
Information Arts’ proposition is built around their proven process and ability for cleaning, managing and analysing business data - to design and deliver effective strategies for customer acquisition and retention.
Information Arts helps customer information become a commercial and viable business asset.
For further information please contact:
Toni Cullen, CMP Europe Tel: +44 (0)20 8987 7617 email:firstname.lastname@example.org
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