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Discover how to improve channel management, market & location analysis and campaign management at GeoSolutions for Marketing Forum 2002.

GeoSolutions 2002 launches the GeoSolutions for Marketing Forum. The Forum will highlight how geomarketing and location based intelligence can help marketing professionals improve customer relationships, customer retention, channel management and customer service. The invitation only Forum will offer expert advice through a series of case study led seminars and masterclasses. Delegates will also have the opportunity to network with other marketing professionals.

“The GeoSolutions for Marketing Forum will offer delegates the opportunity to discover how to exploit the untapped potential of geomarketing and location based intelligence,” commented Clare McSheaffrey Conference and Projects Manager for the GeoSolutions Forums. “The jargon free seminars and masterclasses have been specifically designed to inform marketing professionals about the benefits of geomarketing and how location based intelligence can assist in making marketing strategies more profitable.”

Case studies include:

“Credit Lyonnais Channel Management Systems.”

A look at how a geomarketing system helped Credit Lyonnais to optimise its marketing capabilities and measure performance across a network of 1,800 branches in France. Presented by Jacky Grinenwald, from Credit Lyonnais.

“Right Customer, Right Place, Right Time.”

Looking at the Odeon, a major cinema operator, and how it used location and market analysis, particularly demographics, postcode and lifestyle data, to help make better strategic site decisions such as refurbishment, closing & opening times and competitor locations. Presented by Phil Rooney, Product Manager, MapInfo & Claritas UK.

“Web Geographic Information Systems (GIS) for Telecom Sales & Marketing.”

Looks at how web based GIS can help telecom companies respond better to customer queries. Presented by Fergus White, Systems Developer, Infotech Enterprises Europe Ltd.

The masterclasses will cover:

-How to get started and what to watch out for.

-GIS Training – how to achieve your business goals.

-Avoiding costly mistakes – is consultancy the way forward?

In addition to the GeoSolutions for Marketing Forum, there will also be Forums on Retail, Property and General Business Management. These four exclusive Forums have been designed to give the business decision-maker a unique opportunity to discover how geographic information can improve business performance. With the case study led presentations and practical masterclasses, delegates will be able to “tailor” a programme to suit their particular needs.

For more information about the Forums or to be considered for a free delegate place, please visit www.geosolutions-expo.com or telephone +44 (0) 20 8987 7833.

Notes to editors:

GeoSolutions 2002, is the UK’s premier geographic solutions event, held in Earls Court 2 (South Hall) from 17-19 September 2002. Incorporating GIS 2002, the AGI conference and the GeoSolutions Business Forums, GeoSolutions 2002 will deliver over 100 vendors, free seminars, consultancy and hands on demonstrations. Website http://www.geosolutions-expo.com.

About CMP Europe Ltd - IT Portfolio

CMP Europe Ltd’s IT portfolio has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse market of IT. The Company remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMP’s current successful products include Call Centre Focus magazine; networks telecom europe, GeoSolutions, Technology For Marketing, Call Centre Expo UK and Call Center Expo Europe events; The Call Centre DataFile, Call Centre Management Yearbook, CMP Intelligent Marketing, CMP Interactive events and CMP PR Audit. Further information about CMP Europe can be found at http://www.cmp-europe.com.

About CMP Media LLC

CMP Media http://www.cmp.com is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting and conferences, CMP Media, part of United Business Media http://www.unitedbusinessmedia.com , is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs.

Press Contacts
CMP Europe Limited:

Toni Cullen, Senior PR Manager, Tel: 020 8987 7617, tcullen@cmp-europe.com
Jason Lee, PR Executive, Tel: 020 8987 7635, jslee@cmp-europe.com
Sarah Tanner, PR Executive, Tel: 020 8987 7745, stanner@cmp-europe.com


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