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Discover how Geographic Information can pinpoint the right location and the right product for the right customer.


London, May 30, 2002. GeoSolutions 2002 launches the GeoSolutions for Retail Forum. The Forum will focus on the benefits of Geographic Information (GI) for retailers to improve the location of future retail operations, increase profit by understanding customers better and gain a more accurate picture about the competition.


The invitation only Forum will offer expert advice through a series of case study led seminars and masterclasses. Delegates will also have the opportunity to network with other retail professionals.


The GeoSolutions for Retail Forum will demonstrate how effective use of GI can help retailers make better informed business management decisions on everything from existing store development, new site location, better customer relationships & retention to supply chain management, logistics & distribution and competitive analysis, commented Clare McSheaffrey Conference and Projects Manager for the GeoSolutions Forums.


Case studies include:


-Aerial photography as a tool for retail location analysis-

This session looks at how Asda has used high-resolution photography to analyse road infrastructures and population distribution, as well as plan & develop future stores. It will also look at the impact of competitive outlet location on a proposed new store. Presented by John Atkinson, Property Systems Manager, Asda Stores Ltd.

-Solving difficult location problems: A case study of petrol forecourt convenience stores-

Looks at how a global oil company's retail location problems were solved using Geographic Information Systems (GIS) to help plan and deploy convenience stores on petrol forecourts. Presented by Professor Martin Clarke, Managing Director, GMAP Consulting / University of Leeds.

-Gaining a better understanding between customers and stores-

This session will look at how a selection of UK retailers improved ROI and profitability by using location technology to run more effective and targeted marketing campaigns to attract the best customers. Presented by Phil Rooney, Product Manager, MapInfo & Claritas.

-Consumer navigation service at Multimap-

This session will cover the various requirements needed to provide location-based services and how to ensure your customers can find their way 24 hours a day, 7 days a week. Presented by Rajesh Mahajan, Principal Developer Routing Suite of Products, Infotech Enterprises Europe Ltd.

-Business information crime system-

This session will look at databases used by retailers, local authorities and police to clamp down on crime in towns & shopping centres. Presented by Retail Decisions and the Scarman Centre at Leicester University.

The masterclasses will cover:

GIS Training how to achieve your business goals.

- Avoiding costly mistakes: is consultancy the way forward?

- How to get started and what to watch out for.

- In addition to the GeoSolutions for Retail Forum, there will also be Forums on Property, Marketing and General Business Management. These four exclusive Forums are designed to give business decision-makers a unique opportunity to discover how GI can improve business performance. With case study led presentations and practical masterclasses, delegates will be able to ¡§tailor¡¨ a programme to suit their particular needs.

For more information about the Forums or to be considered for a free delegate place, please visit


http://www.geosolutions-expo.com


or telephone +44 (0)20 8987 7833.


Notes to editors:

GeoSolutions 2002, is the UK¡¦s premier geographic solutions event, held in Earls Court 2 (South Hall) from 17-19 September 2002. Incorporating GIS 2002, the AGI conference and the GeoSolutions Business Forums, GeoSolutions 2002 will deliver over 100 vendors, free seminars, consultancy and hands on demonstrations. Website http://www.geosolutions-expo.com

About CMP Europe Ltd - IT Portfolio

CMP Europe Ltd's IT portfolio has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse market of IT. The Company remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMP's current successful products include Call Centre Focus magazine; networks telecom europe, GeoSolutions, Technology For Marketing, Call Centre Expo UK and Call Center Expo Europe events; The Call Centre DataFile, Call Centre Management Yearbook, CMP Intelligent Marketing, CMP Interactive events and CMP PR Audit. Further information about CMP Europe can be found at http://www.cmp-europe.com

About CMP Media LLC

CMP Media http://www.cmp.com is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting and conferences, CMP Media, part of United Business Media http://www.unitedbusinessmedia.com , is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs.

Press Contacts

CMP Europe Limited:

Toni Cullen, Senior PR Manager, Tel: 020 8987 7617, tcullen@cmp-europe.com
Jason Lee, PR Executive, Tel: 020 8987 7635, jslee@cmp-europe.com
Sarah Tanner, PR Executive, Tel: 020 8987 7745, stanner@cmp-europe.com

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