e-InBusiness provides Buyagift with value added service based on ContactMail from Experian
Email marketing campaigns increase visits by 25%
e-InBusiness, the specialist e-commerce system builder today announced the successful launch of a new look website for Buyagift.co.uk. Buyagift sells online a wide selection of leisure activity experiences. To attract even more visitors to this popular site, the website now uses ContactMail from Experian. The new look site has been promoted by its first two highly targeted, permission-based email marketing campaigns, which have increased traffic to the site by 25%.
This dramatic increase was fuelled by ContactMail's powerful reporting facilities, which enabled Buyagift to send people emails about gifts that they had already shown an interest in. For example, people who had clicked on the link in the first email to the Driving Days zone of the website were offered a special discount on Driving Days in the second email. Comprehensive analysis and reporting from ContactMail shows which recipients clicked on which links, which were the most popular products, who forwarded the email to friends and even who opened the email and just deleted it without reading it.
Rather than buying lists, Buyagift has maintained a policy of building its own database by running online competitions. People are encouraged to request information and thereby give their email contact details. The ContactMail software manages the database, so that new contacts gathered as people forward the emails are added and people who unsubscribe are removed. This saves time and resources, and cuts down on spam – unwanted emails.
In addition, ContactMail manages the format of the email by sending it in one of three formats: HTML, HTML for AOL browsers and plain text formats, so recipients receive the email in whatever format best suits their email reader. HTML emails are visually more attractive, incorporating images from the target web site, and experience shows that HTML emails generate up to three times greater response rates than text based messages.
Dan Mountain, founder and managing director of Buyagift.co.uk said, “e-InBusiness has provided an excellent, proactive service since we started Buyagift. The new service based on Experian's ContactMail gives us far more control over our email marketing campaigns. We now get more information, enabling us to plan and target, so that each campaign improves on the last one. Each campaign gives progressively better results as has been demonstrated by our second campaign.”
Bob Grindley, Commercial Director at e-InBusiness commented, “We have been providing email marketing consultancy and implementation services as part of our one-stop-shop approach to e-commerce for our clients. ContactMail from Experian enables us to provide a faster, more scaleable service, with significantly improved reporting facilities.”
Notes to Editors
To run a joint promotion with Buyagift or discuss staff incentive programs contact Dan Mountain on 07002 892 443 or email firstname.lastname@example.org
Buyagift fills the gap in the web marketplace as a ‘one stop ‘shop for quality leisure activity experiences. They are agents for selected operators, whose products and services are represented on a website.
For more information visit : http://www.buyagift.co.uk
Experian helps organisations find the best prospects and make fast, informed decisions to improve and personalise their relationships with their customers. It does this by combining sophisticated and intelligent decision-making software and systems with some of the world’s most comprehensive databases of information on consumers, businesses, motor vehicles and property. Through multi-channel delivery of its web-based products and services, Experian enables its clients to conduct secure and profitable e-business and develop state-of-the-art CRM systems for communicating and building one-to-one relationships with customers. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Orange, California. Its 12,000 people support clients in over 50 countries. Annual sales exceed £1 billion.
For more information, visit the company's web site at http://www.experian.com
The word ‘Experian’ is a registered trademark in the EU and other countries and is owned by Experian Ltd and/or its associated companies.
e-InBusiness Limited is a specialist e-commerce system builder, based in High Wycombe. The company enables organisations across the UK to sell their products on-line through the Internet. Clients use e-commerce systems from e-InBusiness to sell to both consumers and to other businesses.
e-InBusiness provides consultancy, web site design, software development, secure payment systems, reliable 24 x 7 hosting, training and support services and a wide range of eMarketing services. e-InBusiness is an accredited INTERSHOP partner.
High profile customers include Millets, Heal’s, Blacks Leisure, Whittard of Chelsea, ITV’s “Who wants to be a Millionaire?” and The London Dungeons.
For more information visit: http://www.e-InBusiness.co.uk
Bob Grindley/Michelle Robins
e-InBusiness Tel: 01494 614530
Andreina West/Mary Phillips
PR Artistry Ltd
Tel: 01491 636191
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