UK partnership to grow reseller base and support drive into colour laser market
Tally, the computer printer specialist, today announced details of its partnership with Micro Peripherals (Micro-P), a leading distributor of IT equipment, colour laser printers and supplies. Micro-P will be providing Tally colour laser printers, spares, and consumables to the UK's business buyers through its extensive dealer base. In recent months, Tally has witnessed tremendous growth in its colour laser business, attributed in part to the recent launch of its unique five-year warranty option.
“Research amongst our core reseller base revealed that Micro-P is a well respected distributor,” says Tally’s General Manager, UK Sales and Marketing, Gary Hunter. “We believe Micro-P will spearhead our assertive move into the colour laser market, complement our efforts to date, and work with us to grow our reseller base for this sector.”
The two companies will work together in utilising a range of recent initiatives introduced by Tally. These include the World’s first five-year warranty on colour lasers, which promises printer users complete peace of mind, as well as initiatives for channel partners to make good margins on colour laser printers and supplies.
Hunter concludes, “Resellers are looking for tools that can help enhance customer relationships, and we know we have the strongest offering. Tally has long-standing relationships with many of its resellers, and the role of the distributors is pivotal here. We are confident that Micro-P’s experience will be instrumental in maintaining the momentum of our colour business, and of other products within the Tally portfolio.”
Micro Peripherals Limited, established in 1980, is one of the UK's top 3 distributors. The company services the whole of the UK dealer market from modern facilities geographically located in the north of England at Altham in Lancashire and in the south from both Basingstoke and Romsey, Hampshire. The customer base includes all levels of retailer; from the smallest computer dealer to the largest retailer, whilst also encompassing mail-order specialists, systems integrators, VARs and SMEs. Focused product divisions covering all areas, including PCs, storage, peripherals, networking products, PC components, telecommunications and consumables, has helped Micro P achieve the impressive growth record in this industry. More information is available from http://www.micro-p.com
Re-formed in 1996 following the buy-out of Mannesmann Tally from the German conglomerate Mannesmann AG, Tally has been dedicated to the manufacture and support of computer printers for more than 30 years. The company offers business users a wide range of mission critical, colour and desktop printers. These include mono/colour lasers, volume inkjet printers, high-performance matrix printers and line printers where the company is recognised as the market leader.
Tally is based in Basingstoke in the UK from where it sells into more than 60 international markets through local distributors. This new facility includes a state-of-the-art training, repair and commissioning centre and is the hub of its UK-wide service team of 18 engineers, which boasts a first-time-fix rate of 97%. Tally Ltd has enjoyed ISO9001 accreditation since 1991, and achieved Investor in People status in 1999.
A global player in the computer printer market, the company employs more than 1100 staff operating out of subsidiaries in the UK, Germany, France, Italy, Austria, Russia, Singapore and North America, and manufactures in Germany and the USA.
In the UK, the company sells through distribution partners and VARs, and corporate customers include Tesco, B&Q, Ministry of Defence, Unichem, Kwik-Fit and HSBC Bank.
For further information on Tally Ltd, please visit http://www.tally.co.uk
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