News from BT of the demise of payphone cards may have put the final nail in the coffin of the payphone-card collector market. However, new media pioneer Global Acumen considers that concepts such as its i-card, will become an even greater collectible.
The i-card follows the same credit card format as payphone cards. However, it also functions as an interactive CD with a depth of content never before possible. The i-card can provide up to 15 minutes of high-quality video, links to the internet, encrypted e-mail and two-way marketing communications amongst a vast range of other content to be used as interactive tools for a virtually limitless range of applications. Global Acumen is currently in talks with companies across the board, from toy manufacturers to supermarket chains, on an international scale to use the cards for a number of different communications objectives.
Payphone cards were introduced in 1981 and the collector market for them reached a peak in the early to mid 90s. The cards followed a variety of themes and the Phone-card-collectors club was quickly established to accommodate interest. The club closed six months ahead of BT’s card termination announcement, in December 2001 as interest waned.
Brian Griffith, chairman of Global Acumen said: “The i-card could become the next collectible because it can be issued in a wide variety of identities and its content, which was non-existent on phone cards, will also be of interest to collectors for many years to come. There are many situations where cards or tickets are issued and these opportunities should be used to present relevant audiences with brilliant content and information, not just a piece of plastic or paper to throw away. Although it can be linked with the Internet, the i-card will provide much better quality video and other content and faster access than is currently available online.
The i-card can deliver 360-degree interactive experience, tailored to any application desired. If, for example, we produced a series of pay as you go mobile phone cards targeted at young teenagers, which held a different and exclusive piece of Britney Spears content, a sequence of interviews, music video clips and facts and tips, they would quickly become very collectable. Even where cards aren’t issued currently, the i-card will be a strong contender for the principal marketing tool of the next decade.”
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About the i-card:
The i-card can be loaded with different media from music to video in order to engage customers or virtually any other audience. Its individual coding and registration means that companies can track exactly what their customers are using the card for, thereby closing the marketing loop and allowing them to build individual customer profiles. The i-card can be used to make traditionally inanimate communications interactive. For example, the ‘snap and play’ concept can add value to concert or cinema tickets etc, allowing the user to ‘take the experience home with them’ whilst at the same time giving businesses the opportunity to create an ongoing dialogue with key customers.
For further details contact:
Lis Walton / David Pincott
020 7760 7050
email@example.com / firstname.lastname@example.org
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