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Gemplus scores hat trick by providing smart card solutions based on USIM (Universal Subscriber Identity Module) cards, applet development, and over-the-air delivery

-First deployment of smart card technology for the Korean telecom industry

-KT ICOM to provide 3G handsets to customers in five major stadiums and downtown in Seoul and Busan

-Convergence of Telecom and Banking standards providing secure mobile commerce capabilities

KT ICOM to provide value-added services including video phone and video on demand

May 31, 2002 – Gemplus, the world's leading provider of smart card solutions, and KT ICOM, Korea’s 3G IMT-2000 mobile operator, today announced they will be providing W-CDMA trial services during the 2002 FIFA World Cup Korea/Japan including video phone and video on demand capabilities. Hundreds of trialists including World Cup Officials will experience these introductory services at the World Cup Plaza located at five major stadiums and downtown Seoul and Busan during the World Cup period.

Customers will be able to make standard voice calls as well as videophone calls while benefiting from new multimedia-based services such as video-on-demand by watching games and recalling football scores via KT ICOM handsets.

KT ICOM, one of the official telecommunications partners of the 2002 FIFA World Cup Korea/Japan through KT Corp, selected Gemplus to provide an entire platform of solutions covering the supply of USIM cards (GemXplore 3G) applet development and Over-The Air (OTA) delivery system. With the arrival of the mobile data eco-system, the role of the card has become an architectural control point between the end-user and the operator reinforcing their unique privileged relationship. In this way, it can manage the end-users relationship with different content providers while guaranteeing the security of downloads on behalf of the operator. Its function as a flexible and secure way to store personal data and manage access to the network is fundamental to the development of mobile commerce and uptake of mobile data services.

“The true value of 3G has been realised by partnering with Gemplus,” said Mr. Byoungcheol Choi, Director for M-Commerce Team at KT ICOM. “This project is a major step for KT ICOM. Not only is it 3G but also it is the first time that SIM cards have been widely deployed in a Korean telecom network. Gemplus has not only helped us to understand the value and opportunities of the USIM, but has provided us with much-needed support in order for us to meet our strict World Cup deadline.”

This trial service is a clear benchmark in the development and deployment of mobile data services. Operators will be able to use their smart card to learn more about their subscribers, and then develop and deliver services accordingly. Consequently, they will reduce their cost and time-to-market and increase opportunities for generating revenue.

“Gemplus has been closely examining the current state of the industry and working to find solutions that will enable our clients, the operators, to get closer to their customers. The aim is to provide relevant targeted services to end-users within a 3G mobile data environment and help operators increase their ARPU. This project is proof that the smart card can do all we say it can,” said Philippe Vallee, President for Telecom Business Unit at Gemplus.

By supplying SIM technology for the launch of this trial service, Gemplus reaffirms its position as a pioneer of 3G technology. In the two most advanced wireless markets, Korea and Japan, Gemplus has been selected to support the implementation of 3G networks and the deployment of smart card based services.


About Gemplus

Gemplus: Beyond Smart GEMPLUS: the world's leading provider of smart card solutions.

Gemplus helps its clients offer an exceptional range of portable, personalized solutions that bring security and convenience to people's lives. These include mobile Internet access, inter-operable banking facilities, e-commerce and a wealth of other applications.

Gemplus is the only completely dedicated, truly global player in the Smart Card industry, with the largest R&D team, unrivalled experience, and an outstanding track record of technological innovation.

In 2001, Gemplus was the world number one in smart card shipments according to Gartner-Dataquest. Based on Eurosmart estimates, Gemplus shipped 34% of the worldwide market.

Gemplus trades its shares on Euronext Paris S.A. First Market and on the Nasdaq Stock Market™ as GEMP in the form of ADSs. Its revenue in 2001 was 1.0 billion Euros.

Gemplus: Beyond Smart

About The ARPU Factory

Gemplus created the ARPU Factory in order to bring operators closer to their customers, reduce costs and increase subscriber loyalty. By providing KTiCOM with a complete solution based around the smart card, Gemplus enables them to learn more about their subscribers’ needs and offer new services bringing added value.

ARPU Factory designed a suite of smart card-based solutions to revolutionize subscriber management, help operators to reduce costs, speed time to market, enable secure wireless transactions and generate revenue.

The four elements of Gemplus’ ARPU Factory consist of:

-Customer Management Solutions – Solutions to help operators understand end-user needs and make the most of each customer interaction

-Application Development tools– Working primarily with open, Java-based operating systems, Gemplus provide developers with tools to create Java Card applications for GSM, 3G, CDMA

-End-User Applications– For continued business success in a market where wireless data services will contribute a growing share of ARPU, off-the-shelf applications are provided in this suite

-Delivery Services– By combining wireless technologies, Java and the Internet, applications reach subscribers in the most convenient way


KT ICOM, the IMT-2000 service providing company of KT Corp., was established in March 2001. As a new-born company, KT ICOM has very clear and aggressive visions: the number 1 IMT-2000 service provider, the major player to reshape the telecommunications market, and finally the global service provider to lead the IMT-2000 market.

KT ICOM endeavors to become a global leader in IMT-2000 service with an ultimate goal of delivering the most convenient, delightful and exciting services - bringing telecommunications welfare for all. This is its firm belief, commitment and promise. Leveraging the most powerful fixed and wireless telecommunications infrastructures of KT Group, future aspiring vision with renewed determination, and unparalleled service quality and state-of-the-art technology, KT ICOM is very much confident that this promise can be realized.

KT ICOM: Company creating the future

For further information, contact:

Edelman PR
Aruna Sharma
Account Executive
Tel: +44 (0) 207 344 1282

This press release was distributed by ResponseSource Press Release Wire on behalf of Edelman Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit