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London 12 June 2002: elata, the innovative wireless software specialist has been selected by Ericsson, the leading supplier of mobile infrastructure systems, to compliment its mobile Internet solutions for mobile operators. The landmark deal makes elata a global Ericsson partner with it¡¦s wireless Java delivery and subscriber management platform - elata senses.


The partnership will allow Ericsson to distribute wireless Java service delivery infrastructure to its significant mobile operator customer base. The alliance is timely for operators who are seeking sustainable non-voice revenue streams from the delivery of mobile data services.


elata senses facilitates the delivery of multiple service and application types, including J2ME, to wireless devices using the most advanced subscriber profiling and management system in the industry. The platform will be promoted by Ericsson as a component of its wireless solutions, providing an end-to-end workflow for the mobile service providers.


"We have selected elata¡¦s platform to help us accelerate and enhance our global mobile Internet solutions and support the emergence of new Java devices," said Jan Lindgren, Vice President Mobile Internet Solutions at Ericsson. "The early market for new generation data services is focused on wireless Java and we¡¦re excited to be working with elata to provide a flexible, scalable solution to the mobile service provider to drive revenues from wireless Java services."

Gavin Freed, CEO at elata, said: "Ericsson is one of the best and most respected wireless infrastructure providers worldwide and we are extremely pleased to be chosen for this important initiative. Ericsson offers us an ideal delivery route to take elata senses to the global mobile operator market. Our combined solution will change the face of wireless mobile services and provide operators with a much-needed revenue opportunity which they can capitalise on immediately."


- ENDS -


Notes to editors:


About elata


elata has been developing Java software solutions since 1996 and has created the elata senses platform to deliver new generation wireless Java and MMS services to mobile handsets. Both platform and device independent, elata senses enables the mobile operator to:

- Increase revenues by introducing billable wireless Java and MMS services quickly and simply


- Deliver and download mobile services and applications compatible with different Java handsets


- Provide a simple, cost-effective migration path to introduce new services and technologies, including MMS.


- Manage and target personalised services by modelling the subscriber base according to the subscriber's profile and interests.


- Enable subscribers to simply self-select services for their device from a Web portal or their device menu.


- Link to customer care, CRM and billing systems to enable real-time management.


- Manage and introduce portfolio services and applications from third party provider server locations.


A J2EE based platform, elata senses offers carrier class scalability and can be fully customised to integrate into an end-to-end OSS/BSS system. elata senses removes the complexities of modern data delivery and management and sets a clear migration path to third generation services. Visit the website at http://www.elata.com



For more information, please contact:


Emma Bickerdike
elata
Tel: +44 (0) 1202 207 407
Mobile: +44 (0) 7771 852 650
emma.bickerdike@elata.com


Claire Smither
Nelson Bostock Communications
Tel: +44 (0) 20 7229 4400
Mobile: +44 (0) 7747 618 825
claire.smither@nelsonbostock.com


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