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The Comverse ImPact Solution Creates A New User Experience - Giving Operators The Means To Make An Immediate and Positive ImPact To Their Bottom Line



Comverse, a unit of Comverse Technology, Inc., and the world's leading supplier of software and systems enabling network-based multimedia enhanced communications services, today announced the launch of its new ImPact solution, a comprehensive value-added services (VAS) solution designed to address operators' needs for increased average revenue per user (ARPU).


ImPact helps operators expand and extend their revenue-generating services and increase average revenue per user by providing a carefully crafted suite of entertaining and useful voice and data services. One service naturally leads to another, providing network subscribers with an improved user experience. ImPact seeks to stimulate revenue generation from every call opportunity while leveraging existing operator equipment, allowing operators to experience a rapid and healthy return on investment (ROI).


ImPact's array of services includes enhanced messaging and notification capabilities, music-based entertainment applications, and a voice-controlled user interface to make service usage intuitive, inviting and hands-free. ImPact notification enhancements capture and report every incoming call, even when the phone is turned off, out of range, or a caller hangs up without leaving a message. All users can receive notification regarding their missed or lost calls, encouraging more returned calls on the operator's network. ImPact further enhances notifications by converting these valuable missed call reports into a new SMS communications vehicle. Operators can use the available space at the end of the missed call notification to provide a variety of content to their subscribers.


"Comverse ImPact generates new revenue opportunities for wireless operators by creating a dynamic environment in which one service enhances the uptake of others. This complete integrated approach gives ImPact its real value, enabling it to stand out above piecemeal VAS solutions," said Benny Einhorn, Chief Marketing Officer for Comverse. "The combination of voice and data services frees mobile users to interact with the service in the way that best suits the moment, paving the path to Comverse's vision of a full multimodal user experience."


By integrating a strategic selection of voice, data and entertainment services, ImPact can bring a new level of quality to the user experience - and can help attract and retain customers. For example, an ImPact user returning to service can immediately receive an SMS notification showing that two voicemail messages were left while the handset was unavailable. Another SMS might indicate that a caller had hung up before leaving a message. At the end of the SMS message, the user could receive an option to download a newly available ringtone or be advised of a new operator service that enables the sending of music tracks to friends and family.


The user can begin to navigate through the voicemail messages using simple voice commands and can easily choose to initiate a return call when appropriate. When the call is complete the user returns to the place where the voicemail session left off. Recognizing the caller who did not leave a message, the user may decide to reply by sending a song, returning the phone call or both.


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About Comverse


Comverse, a unit of Comverse Technology, Inc. (NASDAQ: CMVT) is the world's leading provider of software and systems enabling network-based multimedia enhanced communications services. More than 390 wireless and wireline telecommunications network operators, in more than 100 countries, have selected Comverse's enhanced services systems and software, which enable the provision of revenue-generating value- added services including call answering with one-touch call return, short messaging services, IP-based unified messaging (voice, fax and email in a single mailbox), 2.5G/3G multimedia messaging (MMS), instant communications, wireless data and Internet-based services, voice controlled dialing, messaging and browsing, prepaid wireless services, and additional personal communications services. Other Comverse Technology business units include: Verint Systems Inc., a leading provider of analytic solutions for communications interception, digital video security and surveillance, and enterprise business intelligence; and Ulticom, a leading provider of service-enabling network software for wireless, wireline, and Internet communications applications.


Comverse Technology is an S&P 500 and NASDAQ-100 Index company. For additional information, visit the Comverse web site at http://www.comverse.com .


Press Contacts:

Gillie Tennant/Vicky Steel
Brodeur Worldwide
Tel: 01753 448836
Email: gtennant@uk.brodeur.com
vsteel@uk.brodeur.com


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