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speed-trap’s Prophet system can now track delivery, load time and view time for all web content, allowing web application owners to tell which campaigns are delivering bottom-line results.


Newbury, Berkshire June 14th, 2002 speed-trap Limited, the client-side data experts, announced today, the latest release of their Prophet system (version 3.2) which allows site owners and brand managers to understand which campaigns and content really deliver results. “Until now web owners had to operate a ‘send it and pray’ approach to web content – traditional web trending and performance analysis tools could only record the server’s view of what was happening. You would know that you tried to send the page, without any idea as to whether it was delivered or how long it took to arrive.” Explains Jeremy Barker, CTO of Newbury based speed-trap, ”Prophet 3.2 changes all that. Now you know if the page arrived, you know how long it took to arrive, you know if the user waited long enough to see it all and you know how long they read it for - and what actions they took next.”


Accurate measurement of campaign success


With this capability Prophet 3.2 can now provide accurate information on which campaigns deliver ‘real’ visitors, i.e. not just ‘tyre kickers’. Prophet’s unique ability to capture page-load, page-complete and page-unload events mean that the system can measure exactly how many visitors receive a page, how many see the page completely loaded (including embedded images) and how long they view the page before they leave, and what they do next. Because the system can also track referrers and process http query strings, it allows tracking of the complete user journey, from entry page to transaction completion. This insight can translate directly to bottom-line cost reductions and improvements in profitability, expenditure on advertising can be directly linked to results (not just hits) and development expenditure focussed on areas needing attention.


Banner, e-mail and hyperlink campaign measurement


Prophet can track campaigns whether they are driven from e-mail, banner advertising or hyperlink campaigns (including search engine traffic). The unique benefit of the system is its ability to move beyond the traditional “hit” metric and provide a complete insight into the Customer Experience and Journey. Prophet 3.2 not only proves that the visitor received the intended content, but can also prove exactly how long it took to arrive, how long the visitor viewed it for, and what they did next. This level of insight allows Brand and Site Managers to make informed decisions about which campaigns are delivering the most valuable users and if their sites are delivering a customer experience which meets the objectives of their brand.


Proof of delivery and proof of SLA compliance


Because Prophet measures page usage from the client’s perspective it can provide accurate information on server, network and client performance. This information helps designers build content that works for their real customer base (taking into consideration the actual performance of their user community’s ISPs, content caching, and the user’s PC and screen configurations.). Moreover, this perspective can be used to prove delivery of crucial content and the achievement of SLA contract parameters.


About speed-trap


speed-trap is the client-side data collection expert. speed-trap provide a unique and patented set of technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites or other browser-based applications. speed-trap’s unique view of visitor experience and customer journey provide a complete insight into how well its customers’ on-line assets are meeting objectives.

speed-trap’s solutions are being used by on-line organisations to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, brand management, customer experience measurement, customer journey mapping, customer segmentation, and performance measurement.

The technology is also being used to monitor key business metrics and drive real-time, anonymous personalisation and content management systems.

speed-trap was founded in January 2000; specifically to exploit its patented technology. speed-trap is based in the UK with headquarters in Newbury, Berkshire. See http://www.speed-trap.com for further information.


Press Contact
Jim Crowther
Ad-Lib International Limited
Tel: +44 (0) 118 9744189
Fax: +44 (0) 118 9745066
Email: jim@adlibinternational.com







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