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Leading Search Targeted Marketing Company builds on its existing product portfolio with introduction of Featured Listings

London, 20 June 2002 – BTLookSmart today announced the launch of BidSmart Featured Listings, a new product offering advertisers a dynamic way to promote web sites across online search directories. BTLookSmart is the international joint venture between LookSmart (NASDAQ: LOOK; ASX: LOK), a global leader in search targeted marketing, and British Telecommunications (NYSE: BTY).

BidSmart Featured Listings makes it possible for advertisers to guarantee prominent positioning in search results across the BTLookSmart network of sites. The service allows advertisers to conduct highly targeted, key word specific advertising campaigns on some of the UK’s most popular ISPs and Portals, including BTopenworld, Tiscali, ntl:home and LookSmart.

Through a competitive real-time auction, advertisers can bid against one another for the chance to have their web site review or listing shown in the top search results for specific keywords on BTLookSmart's network of affiliate sites. Advertisers select the keywords, choose a bid price for each URL on a cost-per-click basis, and write their own site reviews. Advertisers can choose to bid on keywords for one URL, or for many URLs within their web sites.

Kevin Kerrigan, COO of BTLookSmart said "The market in which we operate is maturing and our client portfolio includes sophisticated brands always looking for additional methods to increase visibility online and their return on investment. BTLookSmart has established a leading platform for businesses and consumers, offering a balance between the most relevant search results for our users, and commercial return for our syndicate partners. We feel that this is the right time to include a Featured Listings service within the BTLookSmart operational framework."

"The introduction of BidSmart Featured Listings complements our existing product portfolio, making BTLookSmart THE one-stop-shop for all your search targeted marketing needs," added Kerrigan.

Advertisers using the service only pay when their listing is displayed and clicked on by users of sites within the BTLookSmart network. Throughout the process, BidSmart Featured Listings enables advertisers to see exactly what position their listings will occupy and what bid is required to reach the top spot for each keyword.

Kelkoo, Barclaycard, Shopsmart, Virgin, TST Leisure, Dating Direct,, Virgin Money and Marbles Loans have all signed up to use the BidSmart Featured Listings service.

Dorothea Arndt, Marketing Director of Kelkoo said, "We are pleased to see BTLookSmart launching its Featured Listings product. As a pay-for-performance advertising provider ourselves, we believe the online advertising market is moving in this direction. The Featured Listings product complements BTLookSmart’s existing graphical and pay-for-performance services, and makes them an attractive all-round provider of online advertising.”

The sites submitted on BidSmart appear in the top results on BTopenworld, Tiscali, ntl:home and LookSmart, in the 'Featured Listings' section. Advertisers can choose either a Standard Service or Full Service option according to their budget. For more information on BidSmart, visit:

About BTLookSmart

BTLookSmart is the international joint venture between LookSmart (NASDAQ: LOOK; ASX: LOK), a global leader in search targeted marketing, and British Telecommunications (NYSE: BTY). It provides directory and search solutions in multiple languages through many of the leading ISPs and portals in Europe and Asia including MSN, Tiscali, ntl:home, BTopenworld, AltaVista, DDi corporation and Japan Telecom. The BTLookSmart network in the UK enables advertisers to reach 63.5% of all active Internet users (source: Jupiter Media Metrix, January 2002). BTLookSmart is deploying LookSmart's Web, WAP, mobile Internet and broadband search and directory solutions for ISPs, portals and mobile Internet businesses in countries across Europe and Asia-Pacific. The company operates two regional headquarters in Tokyo, Japan and London, UK, serving the Asia Pacific and European markets respectively. For further information please visit

For more information please contact:

Tim Hadley / Mark Casey

Prodigy Communications

Tel: +44 (0) 20 7580 1366

Fax: +44 (0) 20 7580 1367

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