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A great opportunity to trade-in an old machine for a new Xerox printer!

24th June 2002 – Bourne End, UK: Xerox is making it easier for customers to buy selected popular models from its Office printer range following the introduction of an on-line trade-in programme that allows generous discounts of over £500 for older printers and multi-function devices. Running until the end of the year, the trade-in programme is expected to drive further business through Xerox Office resellers.

Xerox has made it extremely easy for customers to trade-up to a new Xerox printer. After visiting , customers complete a simple form detailing the device they are trading-in. Once the customer has purchased a qualifying new printer from an authorised Xerox reseller, the form should be submitted electronically to Xerox, which then reimburses the customer with the trade-in value for their old printer/copier.

The trade-in programme is equally convenient for Xerox resellers, as it is administration-free. Xerox will arrange collection of the customer’s old device from the end-user’s premises, dispose of it in accordance with European environmental law and manage the payment, thus making the whole programme hassle free for resellers and their customers.

With its comprehensive product portfolio, Xerox covers every offices’ document needs. The trade-in programme focuses on three of Xerox Office’s popular printers: the Phaser 2135, an A3 LED colour printer; the N4525, a high-performance A3 mono laser printer, and the DocuColor 2006, a combined A3 printer and copier, all of which provide outstanding quality, high performance and ease of use.

Commenting on the trade-in programme, Rod Rodericks, vice president and general manager of Xerox Office said: “The trade-in programme benefits both our resellers and their customers. The generous trade-ins offered will encourage more customers to trade-up to a new high performance and high quality, Xerox printer.”

About Xerox Europe

Xerox Europe, the European operations of Xerox Corporation, the world's 6th largest information technology company, markets Xerox' products, solutions and services throughout Europe. Xerox' mission is to be the leader in the global document management market, providing solutions that provide a bridge between the paper and digital worlds and enhance business productivity through the sharing of knowledge.

Xerox Europe has manufacturing operations in Ireland, the UK and Holland and advanced research and development centres in Cambridge (UK) and Grenoble in France. For further information about Xerox Europe, please visit our website at

XEROX®, The Document Company® and the digital X® are trademarks of XEROX CORPORATION. All non-Xerox brands and product names are trademarks or registered trademarks of their respective companies.

For further information please visit our website at

Media Contacts:

Xerox OPB UK Marketing Contact:

Flora Macgillivray, Xerox OPB, tel: 00 44 (0) 1628 553000

Gino Mainolfi, NSPR, tel: 00 44 (0) 1344 873445

This press release was distributed by ResponseSource Press Release Wire on behalf of NSPR in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit