26 June – London, UK – Hi tech PR firm Rainier has taken a distinctly hi-tech approach to one of the PR’s industry’s greatest Summer challenges – how to mix the perfect gin and tonic. Rainier has trained a robot butler to mix drinks and entertain clients visiting its office in London.
Nicknamed Brian after Tom Cruise’s bartender character in the film Cocktail, the robot manipulates ingredients within the range of his arm. Miniature bottles of spirit and mixer sized cans of tonic are currently used as these can be easily manipulated in his gripper.
Whilst Brian’s bar list is currently limited to gin and tonic, staff hope to expand his repertoire over time.
But Brian is hardly likely to encourage alcohol abuse or wholesale drunken behaviour. The main design issue still being tackled is the speed at which Brian operates – he currently takes around six minutes to mix each drink.
“We’re making our own hi-tech bid to bring back the Absolutely Fabulous gin and tonic PR days of the eighties. There is a serious point to all here. Robotics is one of the fastest developing areas of electronics and we wanted to explore what was possible using technology available today,” said Stephen Waddington, co-managing director, Rainier.
Rainier has no plans to turn Brian into a commercial product, but has developed a five point guide to anyone wanting to take a manual approach to making a gin & tonic.
- Take large glass, preferably chilled
- Three quarters fill glass with ice
- Place two lemon wedges in glass
- Add a generous measure of gin (50 – 80ml)
- Top-up glass with Indian tonic water
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About Rainier Limited
Rainier, http://www.rainierco.co.uk , is an international technology PR and marketing communications agency. It maintains a strict focus on serving only hardware, software, and service companies in emerging-technology markets including information technology, embedded systems, telecommunications, networking and enterprise software. In 2000 the firms’ London office was commended in the Best New Consultancy category staged by PR Week. In 2001 London office founder and joint managing director Steve Earl was named Young PR Person of the Year.
Images: Please contact mailto:firstname.lastname@example.org for images of the robot
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