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Tie-up transforms the way Dutch contact centres operate

Customer Interaction Management software provider, Noetica, today announced details of its partnership with Benelux distributor and contact centre service provider, Callart. The alliance will extend the reach of Noetica’s suite of desktop and web-enabled customer interaction tools into all industry sectors served by the Dutch contact centre market. Callart will provide both Noetica’s Synthesys and NoeticaCR products that form a complete contact centre solution which can be used by non-technical staff, without relying on IT programmers.

The Netherlands recognises that contact centres play a pivotal role in supporting an organisation’s multiple channel communication to its customers and prospects through the telephone, email, Web, and SMS. The country holds a reputation as an IT-driven nation with a huge pool of skilled and multilingual professionals. In addition, the Netherlands boasts an advanced telecommunications infrastructure that can effectively support digital delivery required by many contact centres as they diversify their offerings to clients through the Web, email and SMS services.

Jeroen Balzer, Managing Director of Callart, says, “Noetica’s product range is unique to our marketplace as it allows non-technical contact centre managers to serve any industry sector via the production of tailor-made interactive call and web scripts for their clients - without the use of specialist programmers. Synthesys and NoeticaCR provide the complete offering to contact centres and go beyond CRM, as they manage the all-important interaction between a company and its customers, monitor call levels and call distribution, and generate management reports. I haven’t seen any product in The Netherlands that is so comprehensive and which can create Callflows so easily without the need for skilled IT people.”

Callart also has its own call centre bureau where it now uses Synthesys to help manage inbound calls and marketing campaigns on behalf of corporate clients.

Commercial Director at Noetica, Keith Symondson, comments, “The Netherlands is a very attractive marketplace for Noetica, and I am confident that Callart’s first-hand product knowledge and market expertise will assist us in creating more opportunities for Dutch contact centres.”

Noetica is a Scandex Group company

About Callart

Callart was formed in 1991 as a call centre bureau, managing inbound and outbound calls on behalf of corporate clients in the Benelux region. It has since evolved into a one stop shop for call centre services and products, offering the widest range of tailor-made solutions to SMEs and multi-national companies across different industries: from telemarketing to training, consultancy, and the provision of fully-trained call centre agents. Callart is also a dealer of headsets for large telecom clients such as Plantronics and GN Netcom for which it offers the lowest price guarantee. Companies are able to test headset equipment and call centre software in Callart’s live test centre at its headquarters in Nijmegen, Holland.

About Synthesys

Synthesys is a leading Callflow and Customer Relationship Management (CRM) package for customer contact centres. It is based on the latest technologies, but designed to allow non-technical managers complete control of the call centre. Synthesys provides rapid return on investment and helps to quickly establish the call centre as a profit centre, which is key to any business. Synthesys components layer together to provide one of the most advanced call centre software packages available.

About NoeticaCR

NoeticaCR is a software package that allows non-technical people to create and deploy highly interactive web self-service applications called “webflows”, using a simple graphical user interface. Interactive forms that would normally take months to produce take just days with NoeticaCR. NoeticaCR webflows can guide the user through a simple transaction, or it can be used for complex interactions that are personalised to a level rarely seen on websites.

About Noetica

Established in 1997, Noetica is a leading developer of innovative software solutions for successful management of any call centre. Noetica’s solution - Synthesys has been designed specifically to enable non-technical staff to have complete control of the call centre. Synthesys’ key features include customer relationship management (CRM); callflow/script designing, service call centre management and support; outbound campaign management; web compatibility and computer telephony integration (CTI).

Part of the privately controlled holding company the Scandex Group, Noetica is based in Clapham Junction, London, with strategic partners throughout Europe, Canada, Asia and the US. Noetica serves a broad range of industries, including the public sector, finance and telecommunications.

For further information on Noetica, please visit

Synthesysä is a registered trademark of Noetica.

Editorial Contacts

Interviews, photography and further information are available from Claire Adam or Natalie Johnson at MCC International.

Claire Adam / Natalie Johnson

MCC International Ltd
Tel: 01962 888100

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