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Ex HP SVP Joins Award Winning UK Software Developer and Professional Services Company


London, July 1st, 2002 -- The Global Beach Group announced today that Alex Sozonoff, recently retired Hewlett-Packard senior vice-president, is to become non-executive chairman of the group with immediate effect. During a 35 year career at Hewlett-Packard Sozonoff played a key role in the development and execution of HP's world renowned channel strategy and supply chain management in Europe and the US and held a succession of senior sales management positions.

Clive Jackson, Global Beach founder and CEO said; "I think it says something about the strength and growth potential for our business that someone with Alex's international reputation and experience is taking on this new role at Global Beach.

"He will be taking a very active role helping us evolve our strategy, and will be invaluable in helping us to forge strategic partnerships as well as extend our reach and customer base internationally - whether in the automotive, mobile telecoms, or computer sectors."

Alex Sozonoff commented; "see Global Beach as being in pole position to take a lead in this whole new area of business services, especially in the mobile space. I have discovered at Global Beach a rare combination of marketing flair and understanding of business processes with mastery of the relevant emerging technologies. This is why I am delighted to come on board. Global Beach has every chance of becoming a major global corporation."


The Global Beach Group, a privately held UK software development and professional services company, was founded in 1993. It is a Sunday Times (fastest growth) Tech Track 100, and a New Media Age Top 50 company. Its mission is to help its clients stimulate and manage customer demand using interactive web-based marketing and promotion, whilst taking cost out of their operations and freeing-up scarce internal human and other resources. It has won many awards for its software and services, including the MOPyFish cyberpet and the Jaguar Racing Club portal.


During nearly nine years of consistent growth, it has enjoyed global relationships and projects with many of world's leading corporations, including Hewlett-Packard, Vodafone, Palm Inc, Macromedia Inc, Red Bull Extreme, GSK, Jaguar Cars and Jaguar Racing, Ford Motor Company. The group employs 59 people in offices in London, Geneva and Irvine, California.


ENDS



About Global Beach http://www.globalbeach.com


The Global Beach Group has been at the forefront of emerging technologies since 1993, providing a full range of interactive technologies, products and solutions from software development and systems integration to e-business planning and CRM technologies. The Group focuses on eConsultancy and software development, designing and producing multimedia projects for clients including Jaguar Racing, Unilever, Ford Motor Company, GlaxoSmithKline, BT and Hewlett-Packard. Software developed by Global Beach includes 2Sync, Keycast, and MOPy Fish.

For more information, please contact:



Tim Hadley / Mark Casey
Prodigy Communications
Tel: +44 (0) 20 7580 1366
Fax: +44 (0) 20 7580 1367
Email: tim@prodigypr.com
mark@prodigypr.com


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