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…Edenbrook One of Two European Companies to Win Prize at First Ever Oracle E-marketing Awards Ceremony…

London, July 2, 2002 – Enterprise Systems Integrator Edenbrook has won Oracle’s award for ‘Most Original e-Marketing Campaign’. Beating 59 other companies competing for the award, Edenbrook received the prize at Oracle’s first e-Marketing Awards ceremony held last week at the OracleWorld Conference in Copenhagen.

A core Oracle PartnerNetwork (OPN) initiative, prizes were awarded to Oracle partner organisations judged to have conducted the best e-Marketing campaigns of the previous three months.

Edenbrook’s award winning campaign is designed to highlight the potential savings that can be made by outsourcing Oracle applications. The online survey was sent to a sample of UK Finance directors, whose companies are currently running Oracle applications. The Finance directors are able to enter profile data that describes their organisation. The campaign model uses this information to estimate the cost saving possible using different outsourcing solutions.

Edenbrook’s campaign, along with all 60 of the campaigns considered for the awards were created using the self-service e-Marketing services available free of charge to Oracle partners on the OPN web portal, located at http://partner.oracle.com

Mark Robinson, sales director for Edenbrook said: “Oracle’s PartnerNetwork tools and support proved very successful. Our dynamically graphical campaign promoting
the benefits of outsourcing Oracle applications, gave financial directors a simple and powerful alternative to the standard text-based, unsolicited emails inundating our inboxes.”

The services available on the “Market” section of the OPN portal allow Oracle partners to create an e-Marketing campaign in five easy steps. Using the same technology as Oracle itself uses for its e-Marketing activities, partners can create awareness and generate demand with expanded marketing campaign kits. E-Marketing services are only one of the many free online benefits and services the Oracle PartnerNetwork offers exclusively to its members. The tools enable partners to survey the target market and use e-Marketing intelligence to track the effectiveness of campaigns.

Presented by Alfonso Di Ianni, senior vice president for Global Partnering, Oracle Worldwide, the awards were made in two categories: Most Successful e-Marketing Campaign and Most Original e-Marketing Campaign. Soficom, an Egyptian e-business implementation company was awarded the prize for the most successful e-Marketing campaign.

“The aim of the Oracle PartnerNetwork portal is to help our partners take their business online, by making available to them exactly the same tools that enabled Oracle to make its own e-business transformation,” said Di Ianni. “The campaigns evaluated for these awards demonstrate that many partners are getting real, tangible benefits from conducting e-Marketing campaigns using the Oracle online services. In particular, the winning entries stand as superlative examples of what can be achieved when a marketing campaign is conducted online.”

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About Edenbrook


Edenbrook is an independent enterprise systems integrator that specialises in implementing complex package-based applications, developing custom applications and providing internal and B2B integration services. Edenbrook has a proven track record in delivering solutions based on the Oracle E-Business Suite, building integrated systems and providing managed services. By only employing experienced consultants and investing in developing frameworks that capture its intellectual property, it is able to deploy complex solutions in a predictable, low-risk way, and to deliver real benefits to clients.


More information is available at http://www.edenbrook.co.uk



About the Oracle PartnerNetwork


The Oracle PartnerNetwork is a global business network of more than 12,000 companies who deliver innovative enterprise software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork provides partners with the resources they need to be successful in today's Internet economy. Oracle partners are able to offer customers leading-edge solutions backed by Oracle's position as the world's largest enterprise software company.


About Oracle


Oracle is the world’s largest enterprise software company.


For more information about Oracle, visit our Web site at http://www.oracle.com


Trademarks


Oracle is a registered trademark of Oracle Corporation.


Edenbrook is a registered as trademark of Edenbrook Solutions Ltd.


For additional information, please contact:


Kikit Public Relations
Anne Burke
+44 (0)20 7494 6572
+44 (0)7771 782 105
anne@kikit.com

Edenbrook
Mark Robinson
+44 (0)20 7891 2481
Sales director
+44 (0)7966 165 349
Mark.robinson@edenbrook.co.uk


Oracle
Fiona Campbell-Howes
+44 (0)1189 243999
fiona.campbell-howes@oracle.com


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