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Windsor, June 27 2002 – Informative, Inc., a leading provider of customer feedback solutions, announced today the opening of its European office. Based in Windsor, UK, the European office will serve as a sales and marketing facility for all European customers of the company’s flagship product, C-FEEDBACK SUITE.

“Informative’s rapid growth in the customer feedback market has created a strong need for a local sales and marketing office to support the needs of our European customers,” said John Rizzo, President and CEO of Informative. “This is a highly strategic move that enables Informative to reach its goals of global customer service and adoption, and will fuel the plans for aggressive global expansion.”

Leading Informative’s Europe management team are Gary Schwartz, UK Country Manager, and Toby Potter, Director of Client Services. Both are former co-founders and directors of bluparc Limited, a leader of permission-based CRM solutions.

“The Informative software can give European companies a huge competitive advantage by providing them with the ability to really listen to what their customers are saying,” said Schwartz. “Toby and I are very excited about the tremendous growth potential of customer feedback systems in Europe.”

Informative’s C-FEEDBACK SUITE gives companies the power to communicate and collaborate with their most valuable customers. The suite is a powerful, web-hosted application for gathering and acting on customer feedback. It enables a business to capture, analyse, and distribute direct customer insight and make proactive decisions regarding critical issues. With powerful business rules and alerts, Informative can escalate a feedback session to a live interaction. By linking customer insight with escalation through existing interaction channels, companies can directly impact customer satisfaction, loyalty, and lifetime revenue.

Informative has deployed its customer feedback solutions to more than 350 companies in industries such as Consumer Goods, Entertainment, Financial Services, Media, Retail and e-Commerce, Technology and Transportation. Informative’s customers include industry leaders such as 3Com, CMP Media, Dow Jones & Company, Hewlett Packard, NBC, New York Life, PeopleSoft, PriceWaterhouseCoopers, and Procter and Gamble.

About Informative, Inc.

Founded in 1996, Informative is a leading provider of customer feedback solutions that empower companies to increase lifetime customer revenue by more efficiently aligning strategic business objectives with customer needs and expectations. Informative’s C-FEEDBACK SUITE utilises the Internet and other key interaction channels to collect structured and unstructured feedback directly from customers and prospects, analyse and report on this direct feedback and take real-time action when appropriate. The company’s products are deployed worldwide to the leading Fortune 2000 companies in such industries as Technology, Retail, Consumer, Financial Services, Entertainment and Transportation. A privately held company, Informative is headquartered in Brisbane, California with European offices in Windsor, England.

For more information, contact Informative at 01753 754 940 or visit

For further information, photographs or interview opportunities, please contact:

Gary Schwartz
UK Country Manager
Informative, Inc.
Tel: 01753 754 940


Sue Eyles or Nichola Waller
BlueBIrd Associates
Tel: 01491 842940


This press release was distributed by ResponseSource Press Release Wire on behalf of Bluebird Associates in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit