12snap, Europe’s leading mobile marketing and media sales company has been selected by record label Parlophone to deliver a campaign to promote new band 3rd Edge. Leaflets distributed in thirty under-18s clubs throughout the country will encourage youngsters to reply by text to a number on the leaflet to be entered into a prize draw to win a set of Vestax Pro DJ decks.
Entrants receive a follow-up text confirming their participation which also encourages them to visit the 3rd Edge website. Nokia users replying ‘yes’ to this text will be sent a 3rd Edge logo for their mobile phone. The campaign runs throughout July and aims to target over 2000 teenage music fans.
Anne de Kerckhove, managing director, 12snap UK says, “Huge brands have now realised that mobile marketing delivers an extremely high return on investment and low cost of acquisition. Not only that but they are coming to us time and time again as we continually prove that we are the best at what we do.”
Jason Lamont, Marketing Manager, Parlophone said; “When launching a new band, it is essential to build up a fan base community for it as quickly as possible. With a high penetration of mobile phones in the teen market, mobile marketing is fast becoming the most effective way of doing this. 12snap is our chosen partner because not only will it deliver this campaign efficiently and effectively, but it will also be able to successfully implement the opt-in follow-up campaign we are planning.”
12snap ( http://www.12snap.com) is Europe’s leading mobile marketing and media sales company, providing campaigns to leading brands and media companies. By exploiting the tremendous possibilities offered by the development of the mobile as a new media channel, 12snap offers personalised and targeted wireless marketing. 12snap currently has over 14 million aggregated permission based opt-in users in the UK, Germany and Italy, making it the largest mobile marketing channel in Europe.
Top global brands to have partnered with 12snap include McDonald’s, Xbox, and 20th Century Fox. To offer the most powerful mobile services in Europe, 12snap works closely with key carriers and strategic partners such as Vodafone in the UK, Germany and Italy, One2One, BT Genie, and T-Mobile.
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