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LONDON, 08.07.02: LINE Communications Group (LINE), the UK's leading web-based learning content solutions provider, is designing an e-learning solution that will help automotive manufacturer, Volvo Car Corporation (Volvo), deliver a uniform global introduction training programme. The project will ensure that Volvo's 57,000 worldwide employees receive an identical induction whether they are working at their Gothenburg HQ, corporate sales companies or out in dealerships.

The initial implementation will be delivered in a number of European languages to cater for Volvo's truly global workforce. The implementation will use LINE's skills and experience in developing learning and training content to develop a multi-lingual learning tool that is relevant to all levels of management and job function.

By using e-learning Volvo will ensure all new employees receive an immediate introduction on joining the company, helping drive motivation, performance and staff morale. LINE's solution will also help Volvo to deliver considerable financial savings and achieve time efficiencies throughout it's training delivery programme.

The project will complement Volvo's existing national corporate introduction training courses by using the Internet to ensure that delivers effective and relevant training regardless of location. This has been forecast to save Volvo more than 90 percent of the cost of conducting the same programme via classroom based solution - a total in excess of £7.5 million over 5 years.

The programme is part of Volvo's continuing aim to create a holistic, and inclusive working culture for its employees, and will ensure that all employees feel an integral part of the organisation. The programme that LINE has designed and developed will provide an engaging and valuable learning experience by maximising available new media applications.

The project follows a series of successful learning collaborations between the two companies, over the last ten years, including Volvo SafeDrive, which received European funding to educate young drivers across Europe on all aspects of safe motoring. This has recently been posted as an example of best practice by the EC's Leonardo di Vinci project.

LINE Communications Group CEO, Piers Lea says, 'We are delighted to be working with the Volvo Car Corporation to provide all staff with a single, corporate introduction programme. Our e-learning solutions are ideal for providing uniform, high quality, and instantly accessible training for large and dispersed workforces. e-Learning has been proven to offer considerable savings in both time and investment over traditional classroom-based training.'

'Through applying e-learning at such an early stage in people's career with the company, Volvo is able to develop a culture of learning and development within it's global workforce, which will not only offer performance improvements, but will improve motivation, and reduce staff turnover.

Lisskulla Lindstrom of Volvo says, 'This project represents the Volvo's ongoing commitment to the development of its employees, by providing focused and high quality training and learning material. LINE has provided us with a range of learning solutions over the last decade, always identifying the best content and technology solution to meet our specific requirements.

'In addition, a consistent global induction for all our employees will help Volvo help us to develop and maintain its strong corporate culture, and will provide financial savings and process efficiencies.'


For more information about LINE Communications, please contact Lyndon Johnson at Emmett & Smith on t: +44 (0) 20 7831 2999 or via email at:

Notes to editor.

About LINE.

The LINE Communications Group has been developing award winning training and learning content for delivery across a range of media since 1989. The company specialises in e-learning custom content design and development, and offers consultancy, implementation, and project management, helping businesses make sense of e-learning technology at every level.

LINE works with many of the Europe's top blue-chip companies, including PricewaterhouseCoopers (PwC), British Telecom (BT), and the BBC to develop e-learning content and strategies. The company believes that in the knowledge economy an enterprise's most valuable asset is its intellectual capital, and through building an effective e-learning strategy, together with content and technology, learning organisations can benefit from business efficiencies and competitive advantage.

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About Volvo Car Corporation

Volvo Car Corporation creates the safest and most exciting car experience for today's modern families all over the world. It employs approximately 27,000 people worldwide and its cars are sold in more than 100 countries around the world.

The company designs, develops, manufactures and markets Volvo Cars all over the world. Volvo Cars understands the value of a balance between work and leisure in life, and offers many diverse opportunities within an international company that is ethically sound. The company offers employees an adventurous job experience around the world, with plenty of scope for the imagination and lots of room to grow.

Volvo Cars is proud of its products and of the values that Volvo Cars embodies - quality, safety and care for the environment.

This press release was distributed by ResponseSource Press Release Wire on behalf of Emmett & Smith Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit