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C3, a leading European supplier of Windows-based communications platforms, today announces Apcentia Self Serve, an on-line self-service credit card payment solution for customer service operations.

The product enables customers to access details of goods and services over the phone or Web by interacting with an automated self-service system (i.e. an interactive voice response system in the case of telephone callers) and to then order and pay for them immediately and securely, on-line, using their credit or Switch cards.

The Apcentia Self Serve system supports a wide range of applications including:

* Automated ordering and payment

* Balance enquiries

* Timetable information

* Subscriber information

* Delivery Information

and can be tailored to meet the needs of individual customer service operators.

Apcentia Self Serve incorporates the very latest technologies including: speech recognition, text-to-speech, database integration, SMS and on-line credit card authorisation - and is based on C3’s popular
Apcentia communications and e-business platform.

Apcentia Self Serve is easy to set up and easy to administer and incorporates many new administrative features including:

* Permanent or random call recording

* Live supervisor monitoring

* Real Time and Historical reporting

Apcentia Self Serve will integrate with most modern telephone systems and databases. Customers can continue to benefit from existing technology investments and add further value to this by incorporating C3 technology.

“With the average all round cost of a call centre agent rising to nearly £20,000 per year, call centres are naturally keen to handle as many calls of a mundane and repetitive nature as possible using automated call handling” said John Wood, Sales and Marketing Manager at C3. “The addition of a fast and secure method of on-line payment can significantly speed up the Return on Investment for such an automated system because it can turn an overhead into a revenue generator”.

About Apcentia

C3's Apcentia is a scaleable Windows-based communications platform designed for network operators, service providers, large-scale enterprise and public sector usage. It is scaleable to tens of thousands of lines and supports: IVR services; pre-paid services; Voice, fax and email messaging; Call switching and queuing; contact centre applications; auto attendant applications; and Internet services. It is widely used internationally by operators of calling card services, IVR services and value added network services.

About C3

C3 is a leading European supplier of Windows-based communications platforms. The company has installed over 250,000 lines of open communications technology worldwide since 1990. C3 is based in St Johns Innovation Centre, Cambridge. For more information, visit the company's Web site at

For enquiries, please call:

Susan Hunt, C3, Tel: +44 (0) 1223 427700 email:

Michael Gray/ Adrienne Routledge, Gray Associates Ltd. Tel: +44 (0)20 8744 9168


This press release was distributed by ResponseSource Press Release Wire on behalf of Gray Associates in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit