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SKY selects Callidus’ TrueComp to support major new initiatives

Bracknell UK, July 16, 2002 – Callidus SoftwareÒ, the trusted provider of Enterprise Incentive Management (EIM) solutions for enterprise customers, today announced that British Sky Broadcasting has selected Callidus’ TrueCompÒ Enterprise Incentive Management software to provide a flexible technical foundation which will improve incentives management and administration across all its sales and distribution channels.

Delivering more than 350 digital TV channels and services into 5.9 million homes across the UK and Ireland, BSkyB is currently investing around £50 million in next-generation CRM technologies and processes to meet sustained demand for its products and to maintain its industry-leading rates of customer loyalty. “As Sky expands its range of digital television services, it is absolutely essential that we continually reassess the management of commissions to the direct and indirect sales channels, reduce the level of IT and business resources required to manage the process, and make our channels more responsive to business drivers,” said Scott Mackay, Head of Business Solutions (CRM) at SKY.

The Callidus EIM solution represents a trusted system for business management, enabling Sky to implement a number of major new initiatives. These include administration of commissions across sales and distribution channels, improved management information and provision of a highly flexible platform for future projects. This foundation will form the basis of some innovative new incentives to further enhance existing high levels of sales productivity and customer satisfaction.

Scott Mackay continued “It is extremely important that we incentivise our sales teams in a manner that supports our operational priorities. Additionally we must ensure that we have a flexible and efficient system installed to provide up-to-the-minute reporting and also improve operational efficiencies in the day-to-day management of our business. It is essential that we identify and respond quickly to customer needs and preferences. The implementation of Callidus’s TrueComp will help us to produce a clear picture of those needs and from there align sales activity with identified business goals.”

David Blume, UK General Manager of Callidus Software commented “ The strategic alignment of sales programs and customer service activity with corporate goals through the use of effective incentives management provides immediate benefits to the bottom-line. . We are very pleased that Sky has chosen to work with our experienced team of professionals and deploy Callidus TrueComp, the most sophisticated variable compensation solution on the market.”

Callidus enables large enterprises and their sales channels to maximize profits through effective pay-for-performance incentives. By allowing companies to provide appropriate incentives for changing environments, the Callidus solutions quickly become the system of trust for enterprise customers. The products unlock business and profit potential as companies are able to effectively model scenarios, integrate front and back-office applications across the enterprise, administer and manage all business data and leverage business performance data by analyzing progress against business objectives.

About BskyB

British Sky Broadcasting is changing the face of entertainment. More than 15 million viewers in 5.9 million households enjoy an unprecedented choice of movies, news, entertainment and sports channels and interactive services on Sky digital, the UK’s first – and Europe’s fastest growing – broadband digital television platform.

In addition to offering more than 200 channels, Sky digital, which launched in October 1998, offers a range of innovative interactive services that allow viewers to send emails, shop on screen, play games, select their own camera angles, vote, place bets and manage their finances – all via their TV. Sky has also demonstrated its flair for innovation with the introduction in 2001 of the next-generation integrated digital satellite set-top box/personal video recorder, Sky+.

Sky’s own channels, such as Sky News and Sky Sports, are available in a further 4.2 million cable homes in Britain and Ireland and the company is delivering sports, entertainment and breaking news online, on mobile phones and personal digital assistance.

About Callidus Software Inc.

Callidus Software (, the leading provider of enterprise incentive management (EIM) solutions, boosts business performance by driving higher corporate revenues through marketplace pay-for-performance. Callidus Software’s EIM software automates incentive programs inside and outside the company. TrueComp automates modeling, administration, reporting and analysis of internal variable compensation, most often sales commissions. TrueChannel similarly automates channel promotions programs, which are paid incentives to distribution partners. Callidus Software’s EIM software provides precision, trust and understanding to successfully reward revenue-boosting behavior and optimize revenue drivers, thus improving business performance.

Callidus Software, founded in 1996, is privately backed by Crescendo Ventures, Crosspoint Venture Partners, Invesco Private Capital, ONSET Ventures, Goldman Sachs Group and Transamerica Technology Finance. Customers/Partners include The Alexander Group, Ariba, Inc., Dun & Bradstreet, Juniper Networks, Inc., PricewaterhouseCoopers, Accenture LTD., AOL Time Warner Corporation, Pennzoil-Quaker State Company, Peregrine Systems Inc., Sun Microsystems, Towers Perrin and Electronic Data Systems Corporation.

Callidus Software, TrueComp, and the Callidus Software logo are registered trademarks and TrueComp Manager, TrueComp Modeler, TrueComp Viewer, TrueChannel, TruePerformance, TrueIntegration, and TrueService are trademarks of Callidus Software, Inc. in the United States and other countries. All other brand or product names are trademarks or registered trademarks of their respective companies or organizations.

Callidus Software, Ltd.

David Blume
+44 (0) 1344 666029

Wendy Marshall, PR Consultant
+44 (0) 20 8560 1437

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