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Identex, a specialist in customer management and marketing automation solutions, today announced the appointment of account director Roz Graham.

Graham will be a dedicated full-time resource at Identex’ sister company, WWAV Rapp Collins’, Hammersmith office. Her remit is to sit within the production department, providing support and knowledge on all aspects of information quality management (IQM), campaign management and customer management solutions. This appointment fuses the bond of creative and data led marketing solutions for both Omnicom Group companies.

In addition, Graham will be responsible for organising internal workshops to complete the synergy between Identex and WWAV. Mike Larmer, Managing Director, WWAV Rapp Collins, explains: “Having a full-time resource from Identex will be invaluable in the pitch and planning process. It will facilitate direct access to a wide group of industry recognised experts at Identex offices in Crawley, Leeds and Bristol.”

Roz Graham comments on her role: “This new position is ideal for identifying new opportunities for Identex and WWAV to work together for mutual advantage.“

Prior to joining Identex, Graham accumulated a wealth of expertise in direct marketing through positions at TDS, Tri-Direct and The Ops Room.

Identex Managing Director, Tim Pottinger, comments on the appointment: “As part of the Omnicom Group, Identex and WWAV have a long standing working relationship that has resulted in many successful projects for our respective clients. We are delighted to welcome Roz as an integral part of the Identex team.”

About Identex

Identex is a specialist in the customer management and marketing automation market. For over 30 years the company has implemented, integrated and managed software to enable companies to intelligently use customer information to increase profits and reduce costs.
The company focuses on strategic business areas that include all key aspects of marketing communications: campaign management, database management, global information management, digital technology, analytics and consultancy.

Identex has alliances with market leaders that have complementary technologies and skills to contribute to the success of Identex’s customers. These partners include Alterian; Business Objects; Dun & Bradstreet; EuroDirect; Firstlogic; smartFOCUS and Zalpha.

Identex’s parent company is a division of the Omnicom Group, the world’s leading marketing and corporate communications company with 2000 revenues of over 5m.

Headquartered in Crawley, West Sussex, with offices in Bristol and Leeds Identex’s 130 UK-based customers include Citroën UK, Abbey National (Inscape), AOL, British Airways, Cornhill Insurance, John Lewis Partnership and Royal & SunAlliance. Further information is available at

Editor’s Contacts

Interviews, photography and further information are available from Graham Thatcher or Juliette Doel at MCC International.

Graham Thatcher/Juliette Doel

MCC International Ltd

Tel: 01962 888100



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