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Macrovision Announces European Launch of MacroSAFE™, Technology for Secure Digital Media Distribution, at IBC 2002

London, England - 12 August 2002 - Macrovision UK Ltd., a subsidiary of Macrovision Corporation (Nasdaq: MVSN) and the leading developer and supplier of digital rights management (DRM) and copy protection products, today announced that it will be attending IBC this year in Amsterdam, and will be demonstrating its latest DRM solution, MacroSAFE™, together with its core video copy-protection products.

The Macrovision stand at IBC is in Hall 2, Stand 111. iVAST™, Macrovision’s MPEG-4 technology partner, and Widevine Technologies, Macrovision’s realtime data encryption technology partner, will demonstrate their technologies in the Macrovision booth.

MacroSAFE is a multi-layered, IP-based software solution that guarantees the secure distribution and management of video, audio, and graphics, and other multimedia applications to a variety of IP-based devices, including PCs and set-top boxes. It conforms to the MPEG-2 and MPEG-4 standards. The system includes AES and triple DES encryption, built-in tamper-hardening and separation of licenses and content to increase security and flexibility. MacroSAFE’s architecture supports revocation and renewability of licences in case of security violations, as well as ease of implementation at content owner level.

“Macrovision’s MacroSAFE DRM solution provides the right combination of flexibility, transparency, security and investment protection to ensure the safe and secure packaging, distribution and consumption of high value digital content throughout the DRM commercial value chain,” said Kirby Kish, Macrovision’s director of digital video technologies.

MacroSAFE consists of a set of tools and products that enables rights holders, service providers, distributors and retailers to create and support a wide range of business models for the secure distribution of rich media – to a very broad or a very targeted audience.

MacroSAFE consists of three major components: software tools for preparing content, web services-based software for the secure delivery of content and licenses to clients, and a secure client that establishes an “island of trust” for the safe consumption of content.

Macrovision is well known for the analog protection technology that has been successfully implemented on VHS, DVD, and digital pay-per-view platforms to prevent unauthorised copies being created on home recorders.

About Macrovision

Macrovision develops and markets copy protection, digital rights management (DRM) and electronic license management technologies for the home video, consumer software and enterprise software markets. Macrovision has its corporate headquarters in Santa Clara, California, with European headquarters in London and Asia-Pacific headquarters in Tokyo.

Motion picture studios, cable and satellite TV operators, consumer electronics companies and personal computer manufacturers use Macrovision’s video copy protection technologies to prevent the unauthorized duplication, reception or use of copyrighted video materials. For more information, please visit

About iVAST, Inc.

iVAST is the world leader in end-to-end MPEG-4 solutions. The iVAST MPEG-4 Platform builds on the success of MPEG-1 and MPEG-2 open standards by revolutionizing the distribution of interactive audio/video content across broadband and broadcast networks. For the entertainment, enterprise and education markets, iVAST generates new business opportunities through the secure delivery of digital media, worldwide. iVAST is headquartered in Santa Clara, California and offers creative services through its Studio in Los Angeles. For more information, please visit

About Widevine Technologies

Widevine Technologies Inc. makes encryption and key management systems enabling secure video services on broadband networks. Headquartered in Seattle, Widevine’s products secure video services including Video On Demand over cable, xDSL, and fiber optic networks. Comprised of world-class engineers and experts in security and encryption, Widevine has developed a unique suite of technologies and products to secure the transmission of media, video conferences and voice conversations across broadband networks. For more information about Widevine Technologies, please visit

Macrovision is a registered trademark and MacroSAFE is a trademark of Macrovision Corporation. Other product and company names mentioned herein may be trademarks of their respective companies or organizations.

Media Contacts:

Simon Mehlman
Macrovision Europe
+44 (0)1928 706 325

Miao Chuang
Macrovision Corporation
+1 (408) 562 8451

Macrovision UK Ltd,
Charlwood House,
The Runway,
South Ruislip,
HA4 6SE,

+44(0) 870 871 1111 Main
+44(0) 870 871 1161 Fax

This press release was distributed by ResponseSource Press Release Wire on behalf of Macrovision UK Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit