Technology PR agency Rainier has signed Daryl Willcox Publishing (DWPub), the UK media information services company as a client. DWPub’s investment in PR is part of a further expansion of its Response Source service, an automated real time tool to enable journalists to send editorial enquiries to PR professionals.
Founded by former technology and business writer Daryl Willcox, DWPub’s three linked media information services (SourceWire.com, FeaturesExec.com and ResponseSource.com) aim to deliver tangible results for PR professionals while at the same time shortcutting basic research tasks for journalists. Launched in 1997, DWPub’s services are already used by over 3,000 PR professionals in 500 PR agencies to connect with over 1,000 journalists.
“Due to our success at providing information services to the PR and journalist communities we are now expanding our services even further,” said Daryl Willcox, DWPub Chief Executive. “Rainier are a smart bunch and will enable us to get our message across to the PR, media and business communities and raise our profile in the wider media.”
With 14 staff and a turnover fast approaching £1 million, DWPub has become firmly established in its four short years as one of the leading information channels between the UK public relations industry and journalists. Today it connects over 1,000 journalists with 3,000 PR professionals.
“DWPub’s services have revolutionised the way that PR professionals operate and communicate with journalists,” commented Chris Measures, associate director, Rainier. “SourceWire, Response Source and FeaturesExec lead the industry in usability and affordability and are giving the likes of PRNewswire and BusinessWire food for thought. DWPub is committed to establishing itself as the leading provider of information resources to the UK PR and media industries – our brief is to get this message across.”
Rainier already has a strong portfolio of technology and business to business clients. The agency plugs a gap in the marketplace by offering teams of senior personnel only to implement cost-effective integrated services of uncompromised quality. The DWPub account will be led by associate director Chris Measures.
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About Rainier Limited
Launched in late 1998, Rainier is one of the fastest-growing technology PR agencies in the UK. Rainier maintains a strict focus on serving only hardware, software, and service companies in emerging-technology markets including information technology, embedded systems, telecommunications, networking and enterprise software. In 2000, the agency was commended in the Best New Consultancy of the PR Week Awards. Rainier is based in central London. More information on Rainier can be found at http://www.rainierco.co.uk
About Daryl Willcox Publishing
Daryl Willcox Publishing provides three media information services which are closely linked – SourceWire.com press release distribution for technology journalists, FeaturesExec.com publication editorial contact and forward features database for finance and technology PR professionals and ResponseSource.com for all UK journalists and PR professionals. This unique integration of the services, encouraging an effective flow of information between the press and industry, has led to its huge popularity with both the press and the PR community.
This press release was distributed by ResponseSource Press Release Wire on behalf of Speed Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.