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emedia, the pioneer in the publication of business to business email bulletins, today announced that it is an official media partner for Email Marketing 2002, 6th and 7th November, Olympia 2, London. Event organisers, Penton Technology Media have chosen emedia’s business to business email bulletins as part of the visitor marketing campaign to promote the show to marketing, brand, customer service, sales and e-commerce directors and managers via its Marketing, Marketing Events and New Media Marketing bulletins.

Email Marketing 2002 should be attended by every marketeer with an email requirement. The event includes a conference programmed by Direct Marketing Association, and a specialist supplier area, where emedia will be on stand 316, to provide advice to delegates seeking to maximise response from ongoing email campaigns, or looking for a low risk entry to email marketing.

In a recent survey of all visitors to Internet World UK 2002, 56% of attendees saw email marketing as the most cost effective marketing tool. emedia reported its own findings in September, that 89% of companies surveyed intend to increase spending on their email marketing in the next twelve months.

“Email marketing is certainly the rising star of the marketing mix,” comments Managing Director of emedia, David Clark. “However, to achieve a return on the relatively low investment that is required for email marketing, it must be subject to the same rigorous profiling, segmenting, targeting and measurement placed on the rest of the marketing mix.”

For more information about Email Marketing 2002 please visit

About emedia

emedia ( is a pioneer in branded business to business email bulletins and targeted electronic direct marketing with more than 3 years’ experience. The unique concept that it provides boasts broad market coverage and fully trackable responses, across a variety of market sectors.

The bulletins cover IT and Comms in areas such as e-commerce, Windows 2000/NT, Linux, Web Development, Call Centre, Mobile Comms, Technology Events & Software Development, and also general business with bulletins covering Small Business, SME, Finance Directors, Human Resources and Marketing.

emedia’s RapidRequest Technology provides the backbone of the emedia service and has been developed in-house. This enables standard inclusions to be enhanced to ensure that responses are turned into fully qualified, profiled leads within two mouse clicks.

The company is committed to continual product development, currently including a new HTML format for its readers if they require.

Editor’s Contacts

Managing Director of emedia, David Clark will be available before and during The National Direct Marketing Show for briefings. For photography and further information or to schedule a briefing please contact Graham Thatcher or Juliette Doel at MCC International.

Graham Thatcher/Juliette Doel
MCC International Ltd
Tel: 01962 888100

Sarah Duce
Tel: 01256 380000

This press release was distributed by ResponseSource Press Release Wire on behalf of MCC Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit