HYPERLAUNCH SPINS THE WEB FOR SPIDERMAN DVD CAMPAIGN
Microsite And Marketing Programmes Catch Spidey Fans On-line
Bristol, October 24th: Hyperlaunch, a new-media creative and marketing agency, announces the launch of an on-line campaign to support the release of Spiderman on DVD (Columbia/Tristar). The campaign will focus on driving visitors to a Spiderman microsite (designed by Hyperlaunch) using links placed on high-volume commercial consumer websites in the UK. The site will go live at the end of this week at
The site features exclusive clips of the forthcoming DVD, sound bytes, stills and downloads all of which are contained within an innovative New York city-scape scrolling navigation. The site also carries an incentivised Spiderman ‘Shoot ‘Em Up’ game and a first of its kind e-card generator using an on-screen digital camera.
“The microsite has dual appeal,” believes Hyperlaunch’s Marketing Director Don Jenkins. “Primarily it promotes the movie and encourages visitors to own a copy on DVD. However, it also acts as a means of obtaining opt-in data from consumers, adding to Columbia/Tristar’s [the producers] highly targeted mailing list. It’s also an extremely cool stand alone creation that reinforces the movie experience!”
The site’s main interface differs to Sam Raimi’s vision of an actual New York as seen in the film. However, the director was so impressed by Hyperlaunch’s stylised take on Marvel’s classic comic book hero that he gave the site his personal seal of approval.
“With content like the Spiderman game and e-card creator, we’re offering more than just an electronic recreation of the DVD sleeve, we’re extending the Spiderman experience, ” continues Jenkins. “To those who’ve see the film we’re reminding them how good is was, to those who haven’t we’re showing them how good it is!”
To drive traffic to the site, Hyperlaunch is undertaking a comprehensive on-line PR campaign, working in tandem with copy and content providers on existing high-volume consumer websites. Through competition prizes and other incentives, the PR team is placing links to the Spiderman microsite on strategic web pages including leading e-tailers.
“We’re targeting major 3rd party websites such as AOL, Freeserve, Tiscali, FHM, FilmFour, BBC Films, Fox Kids etc. We’re also supplying leading e-tailers, including the new Virgin Megastores website, with electronic point of sale material. Viral marketing activity will be driven by the forwardable nature of the game and e-card feature.”
Concludes Jenkins. “The Internet and e-mail is now a primary channel through which consumers communicate and request the info on which they base purchasing decisions. While banner ads and pop ups flatter to deceive, the Hyperlaunch approach of offering creative, innovative content, supported by intelligent PR and marketed to qualified, targeted audiences continues to deliver results in terms of visitors and product sales.
Founded in 2001, Hyperlaunch has grown from four people working remotely to a 10 strong new media agency based out offices in Clifton, Bristol. Combining a dual service offering of marketing and creative design, Hyperlaunch was set up to be the only UK specialist product promotion company for the Internet. It offers a complete range of services delivering widespread awareness of new product releases among Internet Users. Hyperlaunch has developed new-media campaigns that use the Internet to its full potential in terms of data capture, content delivery and creative output. Working across four main industry sectors, Film, Music, Video Games and Consumer Electronics, Hyperlaunch has built an impressive client base and has worked on campaigns for Sony, Phillips, Infogrammes, Samsung, Universal Music and BMG.
For more information regarding Hyperlaunch. Interviews with key personnel, photography etc., please contact:
Paul Wooding/Kathryn McAuley
T: 0207 691 8663
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