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Online, live, interactive conference

London, 28th October, 2002. The 2nd and 3rd of October 2002 saw people from around the world(1) log onto to take part in the online, live, interactive conference and exhibition - Analytical CRM: Maximising Customer Profitability.

The two day online event featured industry leading experts discussing the real life issues of organisations and their use of CRM including; Centrica, Royal Mail, BSkyB, Union Bank of Norway, Benchmark Portal and npower. Via telephone, all speakers conducted their presentations from their own offices across Europe and the United States. The FREE audio and visual presentations are currently available for visitors to download at

"Online events remove the barriers of distance and time to bring together the right people at the right time," explains Stephan Israel, Marketing Director of CMP Europe. "Analytical CRM enabled visitors to hear expert opinion, pose questions to the speakers and receive direct responses all without leaving their desk let alone their office. Such an event allows exhibiting organisations to reach an audience much wider than they could expect at a traditional event. Although not a replacement for traditional exhibitions and conferences, the success of Analytical CRM shows that online events have a distinct position within the business world."

Merlin Stone, Professor of Relationship Marketing presented the conference session, 'Keeping Analysis in Balance'. He describes his experience: "I found the event interesting to participate in. It's a great way to inform a global audience and I'm sure that as speakers and participants get used to the idea, the use will grow. It cuts out all the hassle of travel. The key to success here will be to build a global panel of speakers, and a global audience, and I am sure that this will happen."

As well as being able to listen and take part in the conference, people were able to visit the virtual exhibition stands of leading industry suppliers, including Pivotal, MapInfo, Genesys, Brio and Oracle.

The feedback received from visitors to Analytical CRM clearly demonstrates the event's success:

"The online concept has been grasped and utilised to maximum benefit to the end user, me."
Dean Saunders, CC3 Contact Centres, Kingston Upon Thames, UK

"Fabulously innovated and time focussed."

David Miller, MTV Telecom Distribution plc, Egham, UK

"Relevant information delivered at a convenient time and location. Downloaded information was excellent."

Anthony Rollason R&R Associates, Birmingham, UK

"Access to interesting topics in a time efficient manner, which left me in control."
Mark Bloodworth, Mab Consulting, UK

"The event allowed me to access the relevant information and hear the speakers I was interested in without waiting and being out of the office for a whole day."

Pauline Oliver, Glasgow, UK

For further information on online, interactive events please visit

Notes to Editors:

1) Visitors to Analytical CRM: Maximising Customer Profitability included those from Argentina, Austria, Belgium, Bolivia, Canada, Croatia, France, Germany, Ireland, Israel, Italy, The Netherlands, Poland, Portugal, Spain, Turkey, United Kingdom and United States.

About Analytical CRM: Maximising Customer Profitability

Analytical CRM took place from 2-3 October 2002 online at For further information about CMP Interactive events, please visit

About CMP Europe Ltd - IT Portfolio

CMP Europe Ltd’s IT portfolio has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse market of IT. The Company remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMP’s current successful products include CCF magazine; Networks for Business, GeoSolutions, GeoNorth, Technology For Marketing, incorporating Technology For Sales and Technology For Customer Service, Call Centre Expo UK and Call Center Expo Europe events; The Call Centre DataFile, Call Centre Management Yearbook, CMP Intelligent Marketing, CMP Interactive events, the Call Center Media Portal and CMP PR Audit.

Press Contact Details

Toni Cullen, Senior PR Manager

Tel: +44 (0) 20 8987 7617 Email:

Sarah Tanner, PR Executive

Tel: +44 (0) 20 8987 7745 Email:

This press release was distributed by ResponseSource Press Release Wire on behalf of CMP Europe in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit