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Leading Search Targeted Marketing Company adds award-winning Search Index to its Search Directory

London, 4 November 2002 - BTLookSmart today announced the launch of the WiseNut search index in the UK. BTLookSmart is the international joint venture between LookSmart (NASDAQ: LOOK; ASX: LOK), a global leader in search targeted marketing, and British Telecommunications (NYSE: BTY).

WiseNut uses a relevancy ranking system for its searches that measures both the relative importance of the pages it finds and then the relevance of the pages within a given search.

Kevin Kerrigan, COO of BTLookSmart said, "With WiseNut’s next generation index, we will deliver one of the most comprehensive and technologically advanced search solutions available online today. Portals and ISPs using BTLookSmart search solutions will be able to harness the enhanced search capabilities of WiseNut - increasing the scale, quality and relevance of their search directory services. BTLookSmart will initially integrate the WiseNut index into the BT Openworld search solution.”

Internet users searching for information will benefit from the introduction of the WiseNut technology. WiseNut’s ‘WiseGuide’ tool will provide users with suggestions about how to make the most effective search enquiries. ‘WiseGuide’ automatically generates categories contextually related to the words within WiseNut search queries. Users can then specify terms that narrow their search results.

For these WiseNut results, there is also a 'sneak a peek' feature that enables users to open and view any item on the results page without ever leaving the full list of results. This way, users can quickly and more easily find what they're looking for on the first page.

The WiseNut index is the latest edition to BTLookSmart’s search directory service which combines human edited web listings from LookSmart and community site Zeal, with relevant paid for content from advertisers.

About BTLookSmart

BTLookSmart is the international joint venture between LookSmart (NASDAQ: LOOK; ASX: LOK), a global leader in search targeted marketing, and British Telecommunications (NYSE: BTY). It provides directory and search solutions in multiple languages through many of the leading ISPs and portals in Europe and Asia including MSN, Tiscali, ntl:home, BTopenworld, AltaVista, UK Plus, DDi corporation and Japan Telecom. The BTLookSmart network in the UK enables advertisers to reach 63.5% of all active Internet users (source: Jupiter Media Metrix, January 2002). BTLookSmart is deploying LookSmart's Web, WAP, mobile Internet and broadband search and directory solutions for ISPs, portals and mobile Internet businesses in countries across Europe and Asia-Pacific. The company operates two regional headquarters in Tokyo, Japan and London, UK, serving the Asia Pacific and European markets respectively. For further information please visit http://www.btlooksmart.com

For more information please contact:

Tim Hadley / James Cook / Mark Casey

Prodigy Communications

Tel: +44 (0) 20 7580 1366

Fax: +44 (0) 20 7580 1367

Email: tim@prodigypr.com / james@prodigypr.com / mark@prodigypr.com


This press release was distributed by ResponseSource Press Release Wire on behalf of Prodigy Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.