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13 November 2002, London, UK

Business Link Kent Appoint WebtraffIQ for Website Analytics and Usability

Business Link Kent Appoint WebtraffIQ for Website Analytics and Usability For Website Re-Design Assessment, Traffic and Email Monitoring After Five-Way Review


Business Link Kent appoints web analytics and measurement company WebtraffIQ to monitor their website traffic and usability.

Business Link Kent investigated a number of web traffic monitoring tools, after deciding to re-design their website to enhance its usability. Appointing WebtraffIQ, after reviewing Audieneta, ClickStream, Intellitracker, RedSheriff and Speedtrap against their requirements and existing use of WebTrends.

Business Link Kent found that incomplete log file statistics failed to tell them the use that visitors were making of the site. Choosing the right web analytics provider was crucial for Business Link Kent because they were planning to invest a substantial amount into the re-design of their website. They required a solution that provided required robust, reliable and accurate information to base decisions that would shape the physical attributes of the website and maximise user experience.

e-Business co-ordinator at Business Link Kent Anthony Butler explains, “We were planning to invest substantial resources in re-designing our website, but had no objective data and little anecdotal data to help us. We made the decision that we must have some reliable basic information with which to make our re-design decisions.”

Not only are the WebtraffIQ results currently featuring very significantly in the on going re-designing of the website navigation, but it has enabled Business Link Kent to monitor click- throughs to third party websites from email campaigns. Monitoring links on the home page has also allowed study into the hierarchy of user interests and as a result, the items on the current home page have been re-ordered in the short term.

Anthony adds, “We are enjoying the better general statistics that WebtraffIQ delivers to us. The accurate ratio of returning to new visitors is particularly interesting. We have also been able to use the system to fill the gap in our email monitoring and can now tell how many people click on the website hyperlinks that we provide in our bulk emails – even if the website are ones over which we have no control whatsoever.”

Marcos Richardson, European Director at WebtraffIQ comments, “We are extremely pleased to have been appointed by Business Link Kent especially after having been compared to six other strong global competitors within the web analytics field. They clearly needed something more powerful than Webtrends, had clear and concise objectives, and we are pleased to have met their criteria on every level. “

----Notes to editors----

This press release in available in PDF, plain text and Word formats.

About WebtraffIQ:

WebtraffIQ is an advanced real-time visitor tracking and post-click analysis solution for business web sites and e-commerce enterprises. Their system has undertaken a four-year research and development-testing period and is used by over 200 individual web sites.

WebtraffIQ provides a state-of-the-art campaign tracking service which enables clients to see how various online & offline marketing techniques are working, in effect creating a rich picture of a web site's activities.

About Business Link Kent

Business Link Kent was set up to deliver publicly funded programmes that provide impartial business advice, information, and training to small and medium-sized businesses. It is part of the network of local Business Links that operate throughout England under contract to the Small Business Service, an agency of the Department of Trade and Industry (DTI). Their Business Link mission is to help businesses access and use the information, advice, and skills that they need to succeed.
Business Link Kent an independent limited company.

Its board consists of representatives of Kent businesses and key senior managers. Its staff have extensive experience of a wide range of business issues and challenges - ranging from finance, through management, to technology. The vision is to be recognised for excellence in business support.

Business Link Kent access local, regional, European, and national funding to deliver a wide range of subsidised business support services to organisations in Kent. Working with a wide variety of partners in the County, it is the local route to a wealth of nationally supported business assistance. Because of its importance, Business Link pays particular attention to fostering e-activity, both in its own operations and in the Kent economy at large.



Marcos Richardson, European Director, Email:

Email:, Website:
Telephone: +44 (0) 20 7681 0187

Address [UK Office]:

WebtraffIQ, 44 Parkway, Camden, London NW1 7AH, UK

Elemental PR:

Tim Gibbon, Account Director, Elemental PR, Email:,

Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663,

Fax: +44 (0)870 1308135, Website:

Address: 30-32 Southampton Street, Covent Garden, London, WC2E 7HE

Telephone: +44 (0)20 7379 8840, Fax: +44 (0)20 7836 834

This press release was distributed by ResponseSource Press Release Wire on behalf of Elemental Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit