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Global Leader in Search Targeted Marketing Signs Up Leading Portals

London, 18 November 2002 - BTLookSmart has cemented its leading position in the Japanese market by signing agreements to deliver search solutions for Lycos and Excite. BTLookSmart is the international joint venture between LookSmart (NASDAQ: LOOK; ASX: LOK), the global leader in Search Targeted Marketing, and British Telecommunications (NYSE: BTY).

Under the agreements with Excite and Lycos, BTLookSmart will provide web directory services and sponsored keyword searches, to improve the user search experience and to boost revenue generation. Together with BTLookSmart’s other ISP & Portal search partners, the BTLookSmart network now reaches 72% of Japanese Internet users (source: Nielsen NetRatings September 2002).

Martin Turner, BTLookSmart CEO said; “We’re excited to have an opportunity to work with Japan’s leading Internet companies. It’s a fantastic achievement to have established over 70% reach in such a short time and is testament to the quality of our products and the success of our business model in generating return on investment for advertisers and distributors.”

BTLookSmart commenced operating in Japan in November 2000 and established its Japanese corporation (Kabushiki Kaisha) in March 2002. BTLookSmart Japan search solutions are utilised by MSN, Excite, Lycos, BIGLOBE, ODN, Freebit and other major ISPs and Internet Portals.

About BTLookSmart

BTLookSmart is the international joint venture between LookSmart (NASDAQ: LOOK; ASX: LOK), a global leader in search targeted marketing, and British Telecommunications (NYSE: BTY). It provides directory and search solutions in multiple languages through many of the leading ISPs and portals in Europe and Asia including MSN, Tiscali, ntl:home, BTopenworld, AltaVista, UK Plus, DDi corporation and Japan Telecom. The BTLookSmart network in the UK enables advertisers to reach 63.5% of all active Internet users (source: Jupiter Media Metrix, January 2002). BTLookSmart is deploying LookSmart's Web, WAP, mobile Internet and broadband search and directory solutions for ISPs, portals and mobile Internet businesses in countries across Europe and Asia-Pacific. The company operates two regional headquarters in Tokyo, Japan and London, UK, serving the Asia Pacific and European markets respectively. For further information please visit

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Tim Hadley / James Cook / Mark Casey

Prodigy Communications

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