...Song dedication service and other music led mobile services could contribute millions to the bottom line...
Comverse, the world's leading supplier of value-added services with 400 customers worldwide, today claimed that its music led services for mobile and fixed operators; VoiCD could provide UK operators with a valuable new revenue stream. Pointing to significant revenues obtained from the service elsewhere in the world, the company said the service provides an instant and novel alternative to the sending of Christmas cards, allowing operators to profit from the billions of pounds UK consumers spend on sending Christmas greetings.
The music led value-added services allow users, for example, to attach a message to a piece of music and forward it to a friend, and has been a huge success around in the world. It is widely deployed in Asia where it has already attracted 843 thousand unique users generating $252,000 in the first month of deployment. The Christmas period, with its lengthy lead times for the delivery of printed cards, is an ideal time for people to send last-minute musical greetings to family and friends with the peace of mind that the m-cards will arrive on the time scheduled. The service is also an ideal complement to the newly introduced and heavily promoted MMS technology and Comverse's open, modular and IP-based architecture ensures it can be integrated into a carrier's existing infrastructure in a matter of months. As part of the service, users can enjoy Comverse's MMS Karaoke application, enabling them to see an image of the performer or CD label while hearing the melody and reading the lyrics.
Mike Rea, marketing director, Comverse UK, said, Two billion Christmas cards were send last year in the UK alone at a cost running into billions of pounds. Users can combine a photo, a song and a written message in a single mail it's a novel alternative to traditional cards and perfect for anyone who didn't get their greetings out in time for the Christmas deadlines. At a time when every operator is focusing on increasing revenue from non-voice services, our song dedication service is an obvious money-spinner: the experience of our other customers, with much smaller subscriber bases, suggests that overall revenues to UK mobile operators could be in the millions.
Operators who have implemented the VoiCD solution, such as AIS in Thailand, enable their customers to listen to music, dedicate and send songs and jokes to other subscribers, and use a virtual recording studio to create fun greetings for their voice mailbox featuring special sound effects. VoiCDs extensive music portfolio, secured through agreements with music providers such as BMG and Zomba.
VoiCD is a content delivery solution over telecom networks that offers a comprehensive solution for the distribution of music over networks. Recently, Comverse announced an agreement for BMG to supply both international and local music content for the Comverse VoiCD mobile music solution. VoiCD is a music engine within the Comverse open IP-based modular architecture, which is designed to incorporate best of breed third-party applications. The Comverse VoiCD advanced mobile music solution provides high-quality music storage, royalty management, and statistical and reporting tools. This comprehensive solution features a carrier-grade, network-accessible content management system for creating and delivering content-triggered applications and enables operators to generate additional sources of revenue.
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