mBlox, the UK’s leading provider of two-way SMS services to the messaging applications community, has acquired the European SMS transmission services business of Swedish-based Red Message for an undisclosed consideration.
Red Message is one of the pioneers in the delivery of SMS-based CRM and marketing services, and has built a client base of blue-chip companies throughout Europe. In this latest move, it is restructuring to divest the increasingly competitive and scale-dependent specialist business of message transmission.
MBlox has always emphasised its exclusive focus on SMS transmission services, leaving applications to its clients. With this new deal, mBlox has established a clear lead in the process of industry consolidation that is now beginning.
Under the deal, Red Message clients throughout Europe seamlessly continue to receive their existing services, henceforth provided and delivered by mBlox. They will also gain access to the full range of mBlox services, including the premium Intellisend messaging service, BigTxt inbound service and the full range of international premium rate SMS services.
MBlox CEO Andrew Bud said “We are very pleased that Red Message chose mBlox to look after its excellent client base for messaging. The inexorable logic of scale and focus are beginning to work in this industry, and mBlox is determined to be the leader in consolidating this specialist sector.”
Red Message CEO Morten Jorgensen said “As we restructure our business to create maximum value for our stakeholders, we have decided that message transmission services are no longer core. We are pleased that our clients in this area can rely on continued excellent service, thanks to mBlox’s proven focus and expertise.”
The deal is already in effect.
mBlox is the UK's leading provider of two-way European SMS transmission services to the applications industry. mBlox provides the quality, performance and reach necessary to meet the needs of service providers in the entertainment, marketing and communications industry. Founded in 1999 by experienced managers from the mobile and fixed telecoms industries, mBlox is based in London and Stockholm. CEO Andrew Bud is on the boards of the Mobile Entertainment Forum and the UK's Mobile Marketing Association.
MBlox already own and operate a high-performance system for receiving SMS from handsets, also attached to the network of Jersey Telecom. It also provides Premium-Rate SMS services in several countries.
About Red Message
RedMessage is a European end-to-end solution provider of premium wireless content and applications. The company is based in Gothenburg, Sweden and also has an office in London, UK.
M: +44 (0) 7747 792247
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