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Rohan, the outdoor and travel clothing brand, is to launch a new online store.

The new store will replace Rohan’s existing e-commerce site, which was launched in 1999. Rohan also has a mail order service and 47 stores and dedicated stockists around the UK and in the Republic of Ireland.

The new online store will be developed by Snow Valley, providers of multi-channel commerce solutions.

The store will be built using Snow Valley’s commerce platform, SS2, which is based on the Microsoft .NET platform and includes Microsoft Commerce Server 2002.

As well as the latest sales and marketing functionality, the solution offers a comprehensive reporting engine for enhanced business intelligence, and improved manageability.

The store will also be integrated with Rohan’s fulfilment system and mail order operation, allowing the company to increase efficiency and deliver an enhanced customer experience.

Phil Rothwell, On-line Communications Manager at Rohan, said, “We have a reputation for providing our customers with products that they can depend upon to perform. It’s important that our online store reflects this, by offering a straightforward user experience and up to date stock information.”

“We chose Snow Valley to develop the store because, more than anyone else, they were able to demonstrate a good understanding of our requirements and the technology expertise to advance our direct retail operation.”

Andrew Douglas, Business Development Manager at Snow Valley said, “We’re delighted that Rohan have chosen us for this project. We are looking forward to providing them with a solution that will emphasise their brand values and help them to meet the needs of new and existing customers.”

The new store will be launched in early 2003.



About Snow Valley:

Snow Valley are experts in developing, integrating and supporting e-commerce solutions based on Microsoft .NET technology. Clients include Sportsetail (who run the official merchandising operations for UEFA and The Football Association), Charles Tyrwhitt Shirts and The White Company.

About Rohan:

Rohan was established in the 1970s by Paul and Sarah Howcroft, in response to the lack of quality clothing available to people interested in the active outdoor life. The company has since established a reputation for creating high quality textiles and clothing suitable for outdoor pursuits and independent travellers. As well as an e-commerce store and mail order service, Rohan have 47 stores and dedicated stockists around the UK and in the Republic of Ireland.

Contact: Sarah Clelland, Snow Valley


Telephone: +44 (0) 20 7813 9520

This press release was distributed by ResponseSource Press Release Wire on behalf of Snow Valley in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit